The one-year Master’s in Communication Studies is an internationally oriented programme and is taught entirely in English. You can start in September and February. Read more about the Master's programme, pre-master's programme and admission. You can also find more information about career prospects. Read the testimonials of students and alumni or sign up for a Student for a day, accompanied by a Communication Studies student.
We also offer a bachelor's programme (BSc.) in Communication Science.
In a rapidly changing world, organizations need proactive communication professionals with strong problem-solving skills. Our programme Communication Studies gives you the theoretical grounding and practical know-how to tackle complex communication challenges. The one-year (full-time) Master’s programme Communication Studies is an internationally oriented programme, which is entirely taught in English. It leads to a Master of Science (MSc) degree. Combining communication with organization, technology, and design, we aim to educate the communication professionals of the future.
All societal challenges and all organizational issues are inextricably interwoven with communication. Communication Studies focuses on the way people interact, share information, persuade each other, collaborate, and build lasting relationships. It involves sensemaking and storytelling, connecting, bonding and bridging, perspective-taking and empathy. It is about identity and image, and the need to be authentic, true and honest in times of increasing transparency. Communication professionals have to act in an ever-changing media landscape, with an important role for various social media and a wear-out of traditional media. Several societal and technological developments have only increased the importance of communication in professional and personal life. At the same time, the field of Communication Studies is more complex and challenging than ever before. This calls for an academic programme that educates the communication professional of the future.
At the University of Twente, we focus on the knowledge, attitude and skills communication professionals need. Our programme has four fundamental guiding principles:
• Modern communication is closely connected to the fields of organization, technology, and design. All professional communication is situated in organizational contexts. In modern society the act of communicating often replaces fixed organizational structures. There is a reciprocal relationship between communication and technology: Technological developments have profound effects on how we communicate, and effective communication is precondition for any technological innovation. The possibilities of design have long been underestimated in the field of Communication Studies, but in our times of information overload, it is a decisive factor that will make a difference in the communication practice.
• Modern communication is always linked to a context. Communication is an inseparable part of all societal challenges and organizational issues. Communication Studies is not an isolated set of theories that can be applied to every issue; it is an essential perspective, a lens through which we see reality. Communication professionals must have the ability to proactively provide a communication perspective on societal and organizational developments.
• Modern communication professionals recognize the strategic impact of communication. They are able to think in strategic, analytical, and holistic ways, and are also able to make the translation of strategical considerations into specific messages or dialogues. They are not waiting at the end of the chain to communicate about products, policies or events, but are involved from the very beginning.
• Modern communication professionals need a combination of academic thinking and a down-to-earth practical orientation. There is no future for ivory tower scholars, or for practitioners who merely apply handbook knowledge. Communication professionals must have the knowledge, attitude and skills to come up with tailor-made solutions for complex problems and challenges.
The programme has close ties with the university’s Communication Science research programme, with a special focus on the organizational context and the relationship between communication and technology (high-tech, human touch), all with a strong international flavour. The Master's programme has four specializations:
- Organizational Communication & Reputation: How organizations strategically manage their internal and external communications within the complexities of the modern world
- Technology & Communication: The interplay between technology and communication, specifically new media developments, and the role of communication in technological innovations.
- Marketing Communication & Design: Explaining, predicting, and influencing consumer behaviour, with special attention to the role of visual and multisensory design.
- Digital Marketing Communication: Explaining, predicting, and influencing consumer behaviour, with special attention to the role of digital marketing strategies, social media, and big data.
The programme at the University of Twente is characterized by:
- Focus on the communication professional of the future;
- Connection with organization, technology, and design;
- Connection with societal challenges and organizational issues;
- Focus on the strategic role of communication;
- Combination of academic rigour and practical orientation;
- Attention to personal development and career perspective;
- Community of teaching staff and students.
Communication and Information Studies approaches communication from a humanities perspective. It emphasizes the linguistic aspects of communication and looks particularly at the effect of spoken and written texts. Linguistic and textual information has a role to play in Communication Studies too, of course, but the difference lies in methodology. In Communication Studies, the focus is more on social science research, while Communication and Information Studies is more geared towards analysis and discussion.
You will graduate from the programme as a highly trained communication professional with the insight and creativity to handle all kinds of communication issues. You will be ideally suited to a job as advisor, press officer, consultant or online marketer. Read more abou your career prospects.
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