The one-year Master’s in Communication Studies is an internationally oriented programme and is taught entirely in English. You can start in September and February. Read more about the Master's programme, pre-master's programme and admission. You can also find more information about career prospects. Read the testimonials of students and alumni or sign up for a Student for a day, accompanied by a Communication Studies student.
We also offer a bachelor's programme (BSc.) in Communication Science.
In a rapidly changing world, organizations need proactive communication professionals with strong problem-solving skills. Our programme Communication Studies gives you the theoretical grounding and practical know-how to tackle complex communication challenges. The one-year (full-time) Master’s programme Communication Studies is an internationally oriented programme, which is entirely taught in English. It leads to a Master of Science (MSc) degree. By combining communication with organization, technology, and design, we aim to educate the communication professionals of the future. You can start in September or February.
WHAT IS COMMUNICATION STUDIES?
All societal challenges and all organizational issues are inextricably interwoven with communication. Communication Studies focuses on the way people interact, share information, persuade each other, collaborate, and build lasting relationships. It involves sensemaking and storytelling, connecting, bonding and bridging, perspective-taking and empathy. It is about identity and image, and the need to be authentic, true and honest in times of increasing transparency. Communication professionals have to act in an ever-changing media landscape, with an important role for various social media and a wear-out of traditional media. Societal and technological developments have only increased the importance of communication in professional and personal life. At the same time, the field of Communication Studies is more complex and challenging than ever before.
Communication Studies is more than isolated attention for producing communication means, informing people, changing behaviours, or selling products. It is about seeing organizational challenges and societal issues from a communication perspective, and recognizing the often crucial role of communication, either as a problem or as a possible solution. Communication professionals must have the ability to think critically and strategically, and make the step towards practical solutions. They must be able to thoroughly analyse problems and opportunities and also see the bigger picture. They must be aware of the here and now, but also have an eye for a future with drastic changes. They must be familiar with all communication theories and core concepts and have the ability to connect to other disciplines and work in multidisciplinary teams. Many of the current communication challenges are complex and multi-faceted. Simple handbook-based solutions often do not apply anymore. Our time needs academically schooled communication professionals who can make a difference.
The Master’s programme of Communication Studies at the University of Twente aims at educating the communication professional of the future.
The Master’s programme has four specializations. On the following pages, you will find more information about the specializations and courses. In brief, the four specializations are:
- Organizational Communication & Reputation: How organizations strategically manage their internal and external communications within the complexities of the modern world.
- Technology & Communication: How new media developments affect our daily life, work and society, and how communication plays a central role in the development, acceptance and use of technologies.
- Digital Marketing Communication: Explaining, predicting, and influencing consumer behaviour, with special attention to the role of digital marketing strategies, social media, and big data.
- Marketing Communication & Design: Explaining, predicting, and influencing consumer behaviour, with special attention to the role of visual and multisensory design.
Why Communication Studies?
The programme at the University of Twente is characterized by:
- Focus on the communication professional of the future;
- Connection with organization, technology, and design;
- Connection with societal challenges and organizational issues;
- Focus on the strategic role of communication;
- Combination of academic rigour and practical orientation;
- Attention to personal development and career perspective;
- Community of teaching staff and students.
Communication or Communication and Information?
Communication and Information Studies approaches communication from a humanities perspective. It emphasizes the linguistic aspects of communication and looks particularly at the effect of spoken and written texts. Linguistic and textual information has a role to play in Communication Studies too, of course, but the difference lies in methodology. In Communication Studies, the focus is more on social science research, while Communication and Information Studies is more geared towards analysis and discussion.
You will graduate from the programme as a highly trained communication professional with the insight and creativity to handle all kinds of communication issues. You will be ideally suited to a job as advisor, press officer, consultant or online marketer. Read more abou your career prospects.
GET TO KNOW US!
There are several ways to get to know the Master’s programme Communication Studies.