Master Communication Science

Brand new curriculum

BECOME A STRATEGIC COMMUNICATOR AND SHAPE THE FUTURE THROUGH INNOVATION AND BEHAVIOR CHANGE

In a world facing rapid technological advancements and complex societal challenges, effective communication is essential for driving change. Think about the global push for clean energy. How can governments and organizations design communication strategies that inspire citizens to adopt sustainable energy solutions? Or consider the rise of fake news. Why do people trust fake news more than traditional sources, and how can we counteract this with ethical, evidence-based strategies? You'll also dive into the societal impact of AI on media and decision-making. What are the risks and benefits of AI-driven personalization in communication? How do technologies like chatbots, filter bubbles, and predictive algorithms influence the way people make decisions and engage with information?

The one-year, English-taught Master’s in Communication Science is designed for those who want to lead in crafting strategic communication solutions that address today's most pressing issues. Whether it’s encouraging sustainability, improving public safety, or safeguarding digital privacy, you’ll explore how communication can actively influence behavior in real-time. You will learn how emerging innovations like AI, virtual reality (VR), and data-driven media are changing the way people communicate. Or how to design impactful communication strategies that promote behavior change using persuasive communication techniques and cutting-edge tools like gamification, nudging, and immersive media.

Start Master’s in Communication Science

You can start your studies either in September or in February. If you need to follow a Pre-Master’s programme, you can start in September or February and then continue with the Master’s.

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Related stories

Develop expertise in a distinctive domain 

As a student of the Master’s in Communication Science at the University of Twente, you can specialise in a specific domain of communication science to gain a competitive edge in the job market. Depending on your interests, you can tailor your expertise in one of the following areas:

"I chose Communication Science because of the focus on real-world applications. In one of the courses, I created a prototype of an educational game where players collect trash from the ocean to raise awareness about the consequences of ocean pollution."

Chiel Nijman

Career perspectives Communication

As a communication science graduate, you will be in high demand in the job market. Our graduates enjoy excellent job prospects, with most finding employment within one month after graduation. The versatility of this degree opens doors to a wide range of exciting and impactful career paths across various sectors, from tech companies to government and consulting. You will be well prepared to work at prominent companies, such as Philips, market research firms, such as Metrixlab, and global corporations, such as FrieslandCampina, to name but a few. Moreover, you can opt for an academic career and do a PhD at the University of Twente. You can even start your own company!

Some key career paths include:

Let's talk about your career

To give you an idea of your future job, student Daphne visited alumna Kirsten who works as an Account Director at Metrixlab. 

Check Out the Open Day Presentation

Want to review the details at your own pace? Download the presentation here and discover everything about the Communication Science programme.

Programme overview

Degree
Master’s degree in Communication Science
Certification: MSc
CROHO code
60713
Faculty
Behavioural Management and Social Sciences
Duration
1 year
Full-time/part-time
Full-time (no part-time programs possible)
Language
English-taught
Starting date
1 September 2025
1 February 2026
1 September 2026
1 February 2027
1 September 2027
Location
Drienerlolaan 5
7522 NB Enschede
The Netherlands
Numerus fixus
Does not apply for the programme
Accreditation
NVAO

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