BECOME A STRATEGIC COMMUNICATOR AND SHAPE THE FUTURE THROUGH INNOVATION AND BEHAVIOR CHANGE
In a world facing rapid technological advancements and complex societal challenges, effective communication is essential for driving change. Think about the global push for clean energy. How can governments and organisations design communication strategies that inspire citizens to adopt sustainable energy solutions? Or consider the rise of fake news. Why do people trust fake news more than traditional sources, and how can we counteract this with ethical, evidence-based strategies? You'll also dive into the societal impact of AI on media and decision-making. What are the risks and benefits of AI-driven personalisation in communication? How do technologies like chatbots, filter bubbles, and predictive algorithms influence the way people make decisions and engage with information?
The one-year, English-taught Master’s in Communication Science is designed for those who want to lead in crafting strategic communication solutions that address today's most pressing issues. Whether it’s encouraging sustainability, improving public safety, or safeguarding digital privacy, you’ll explore how communication can actively influence behaviour in real-time. You will learn how emerging innovations like AI, virtual reality (VR), and data-driven media are changing the way people communicate. Or how to design impactful communication strategies that promote behavior change using persuasive communication techniques and cutting-edge tools like gamification, nudging, and immersive media.
Start date
You can start your studies either in September or in February. If you need to follow a Pre-Master’s programme, you can start in September or February and then continue with the Master’s.
Develop expertise in a distinctive domain
As a student of the Master’s in Communication Science at the University of Twente, you can specialise in a specific domain of communication science to gain a competitive edge in the job market. Depending on your interests, you can tailor your expertise in one of the following areas:
- Social marketing and behavioural change
- Strategic organisational communication
- Society, media and technology
Career perspectives Communication
As a communication science graduate, you will be in high demand in the job market. Our graduates enjoy excellent job prospects, with most finding employment within one month after graduation. The versatility of this degree opens doors to a wide range of exciting and impactful career paths across various sectors, from tech companies to government and consulting. You will be well prepared to work at prominent companies, such as Philips, market research firms, such as Metrixlab, and global corporations, such as FrieslandCampina, to name but a few. Moreover, you can opt for an academic career and do a PhD at the University of Twente. You can even start your own company!
Some key career paths include:
- Chief Communication Officer
- Chief Marketing Officer
- Innovation Manager
- Crisis Communication manager
- Policy Advisor
- AI & Tech Communications Specialist
- Entrepreneur in Communication & Technology
Check Out the Open Day Presentation
Want to review the details at your own pace? Download the presentation here and discover everything about the Communication Science programme.