As a student of the Master’s in Communication Science, you have the opportunity to pursue a second Master’s degree by enrolling in a dual degree programme. The Master’s in Communication Science offers two dual degree programmes: one in the field Digital Marketing in collaboration with the Master’s in Business Administration at UT and one in the field of Policy, Governance and Communication in collaboration with the Master’s in Public Administration at UT.
Marketing has changed significantly in recent decades, driven by digital media, shifting consumer behaviour, and data-driven decision-making. This programme trains a new generation of marketing professionals who are both strong in management and communication skills. The ability to work across disciplines, linking marketing, communication, and data insights, is in high demand but still rare in the job market.
The 1.5-year Dual Degree Master’s in Digital Marketing (90 EC) prepares you to navigate the evolving marketing landscape. The programme focuses on both business and communication aspects of digital marketing, offering insight into current practices and emerging trends.
Completing the dual degree programme will result in two master's degrees:
This dual degree combines policy, governance, and communication. You learn how to deal with issues like crisis management, global policy, and trust in government. During the programme, you explore how democracy and media are changing. And how these two influence each other. You gain practical tools to create strong policies and communication strategies.
This 1.5 year programme ends with one joint master’s thesis. It encourages critical thinking and fresh ideas for the future of governance and public communication. In a time of fast technological change, misinformation, and complex challenges, this degree prepares you to work confidently in the public domain.
These dual degrees are 1,5 year programmes (90 EC). Courses from both programmes will be part of your curriculum. You will complete your dual degree by writing a joint master’s thesis. If you wish to enrol in a dual degree programme, you have to apply separately to each Master’s programme and meet the admission requirements of both.
Do you have any questions about our dual degree programmes? Get in touch with our study advisor Jeanet Luijerink: