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Innovative start-ups aim to disrupt existing industries or create new industries altogether, fostering economic growth and competitiveness. Incumbent organizations also depend for their growth on entrepreneurial mindsets and skills, helping them to cope with increasingly dynamic and uncertain environments. Essentially, innovative and entrepreneurial organizations create new opportunities that lead to sustainable economic growth and help to address societal problems.

The specialization in Entrepreneurship, Innovation & Strategy (EIS) is a part of the Master’s programme in Business Administration. If you are currently studying Business Administration at the University of Twente, you can find additional information on the programme website.

Why study entrepreneurship, innovation & strategy?

The EIS track is designed to help students prosper in the spheres of creating business opportunity and corporate innovation management. To this end, we focus on the most recent and important theories that will help you to manage innovation and entrepreneurship in business. In addition, we provide you with practical tools that will strengthen your strategic skills to succeed in future entrepreneurship and innovation projects.

The ultimate goal of this track is to prepare students for leadership and the direction of innovation in all its scope, from the management of corporate innovation systems (new products, services, business models and processes) to the creation of new international business opportunities and models (entrepreneurship).

The specialization’s key strengths are:

  • Key focus on innovative and entrepreneurial processes in new and existing organizations
  • Teaching rooted in engaged scholarship: practice also matters!
  • Unique entrepreneurial ecosystem of the university
  • International orientation
  • Opportunity to further specialize via a second master (double degree) in Berlin
  • Wide variety of exciting career opportunities

Why study at the University of Twente?

Since 1986 – long before any other university – the University of Twente has profiled itself as the entrepreneurial university. Our success is reflected in many innovations and spinoffs (e.g. In our teaching, our engaged-scholarship approach provides further evidence of this entrepreneurial focus. Our university’s unique entrepreneurial ecosystem enables us to draw on first-hand experience with supporting innovation and entrepreneurship while examining both economic and social value creation. At the same time, existing organizations benefit greatly from our students’ innovative and entrepreneurial orientation. Our profile has a pronounced international orientation, given the decreasing relevance of national borders within the context of markets.

Double degree

The University of Twente offers a double degree programme in collaboration with the TU Berlin – a university that plays a central role in Berlin’s vibrant start-up scene. Students completing this 120-credit programme receive two Master’s degrees:

  • MSc in Business Administration from the University of Twente (60 credits)
  • MSc in Innovation Management, Entrepreneurship & Sustainability (IMES) from the TU Berlin (60 credits)

The program exists for over five years. In this period, it has demonstrated to be highly successful in terms of received applications, academic performance of the students in the master, and students’ job market opportunities.

This double degree program takes two years to complete and consists of four semesters. As selection at the University of Twente is mainly based on study progress and motivation, it takes place in the first semester of the master’s programme in Business Administration. The third and second semester are then spent in Berlin. The final semester is dedicated to the master thesis assignment – which can be executed all over the globe – while formally taking place at the University of Twente with co-supervision by the TU Berlin.

More information about the double degree can be found here.

Students can also choose for PSTS-Link, a double-degree programme within the UT. In this programme students acquire two Master of Science diplomas in two years. PSTS Link is especially attractive for students who are interested in philosophical reflection on their initial domain, but who would still like to continue with their studies in this domain.


The EIS track focuses on innovation and entrepreneurship processes as well as their strategic context. The teaching approach balances research with practice. Students obtain both state-of-the-art knowledge and hands-on experience in the fields of entrepreneurship, innovation and strategy. They are also introduced to related social and technological developments within the organizational environment.

What will you learn?

You will learn the core essentials of international entrepreneurial management and explore the areas of creativity and opportunity recognition/evaluation as well as conceptual business models, with a specific emphasis on the high-tech context. Emphasis is on how to implement such complex factors by considering the level of the individual, team, organization, network, ecosystem and society, incorporating responsible business practices.

Through lectures, guest lectures, project work, case studies and real-world application in diverse organizations, you will learn the cross-disciplinary principles of innovation and entrepreneurship. Important topics studied in the EIS track include:

  • Entrepreneurial process of international new technology-based ventures
  • Creativity and innovation management from the individual to the societal level
  • Sustainable business models in dynamic environments
  • Partnerships and external environment roles in business development
  • Strategic technology management and innovation
  • Entrepreneurial financing


Our focus on innovative and entrepreneurial processes allows students to develop skill sets that are relevant for a wide variety of organizations and organizational functions. For this reason, our students do not only start firms, but a fast majority go on to become highly valued business consultants, marketers / business developers, project managers, and researchers – thus contributing to broad improvements in innovation and entrepreneurship in existing organizations. Given the importance of innovation and entrepreneurship for almost all contemporary organizations, our students are obviously in high demand on the labor market. As a student of EIS, you may wish to pursue a career in high-level consultancy, strategic research and development (R&D) management, policymaking, entrepreneurship or academic research.

Evidence of the career opportunities available to our students can be found by examining the LinkedIn connections of our graduates, and how their skills are ranked by these connections. Despite a wide variety of jobs, the greatest skill attributed to our alumni is entrepreneurship. In other words, they are known for being pro-active and innovative. The second most highly ranked skill, research, demonstrates the value that the business community attaches to our engaged scholarship approach, which combines rigorous research with practical relevance. Other skills that have been ranked highly by the connections of our alumni include management consultancy, business strategy, project management, innovation management, management, change management and teamwork, which is of particular importance in contemporary networked societies.

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