Specializations

About EIS

ENTREPRENEURSHIP, INNOVATION & STRATEGY

BUSINESS ADMINISTRATION specialization

Innovative start-ups aim to disrupt existing industries or create new industries altogether. At the same time, even existing organizations depend for their survival on innovative mindsets and skills for coping with increasingly dynamic and uncertain environments. In essence, innovative and entrepreneurial organizations create new opportunities that lead to sustainable economic growth and help to address serious societal problems.

The specialization in Entrepreneurship, Innovation & Strategy (EIS) is a part of the Master’s programme in Business Administration. If you are currently studying Business Administration at the University of Twente, you can find additional information on the programme website.

WHAT IS Entrepreneurship, Innovation & Strategy?

Companies, policymakers and research institutes all agree that creating a culture of innovation and entrepreneurship is one of the key challenges facing any society. The profile in Entrepreneurship, Innovation & Strategy is designed specifically for students aspiring to become future leaders in innovation and entrepreneurship.

In our courses, you will learn how to transform new ideas and innovations into marketable innovations. To this end, we focus on the newest theories that will help you to manage innovation and entrepreneurship in business, in addition to providing you with practical tools that will position you for advancement by developing the skills you will need in order to succeed in future innovation projects. You will analyse innovation within companies while studying how a company’s position within the broader business ecosystem can shape its success.

Overall, the key strengths of the specialization are as follows:

  • Key focus on innovative and entrepreneurial processes in new and existing organizations
  • Instruction rooted in engaged scholarship: balancing theory with practice
  • Excellent opportunities to explore the frontiers of innovation
  • Unique entrepreneurial ecosystem of the university
  • International orientation
  • Opportunity for further specialization through a second Master's (double degree) programme in Berlin
  • Wide variety of exciting career opportunities

WHy study at the University of twente?

Since 1986, long before any other university, the University of Twente has profiled itself as the entrepreneurial university. Our success is reflected in a large number of innovations and spinoffs (e.g. booking.com). In our teaching, our engaged-scholarship approach provides further evidence of this entrepreneurial focus. The unique entrepreneurial ecosystem of our university enables us to draw on first-hand experience with supporting innovation and entrepreneurship while examining the creation of both economic and social value. At the same time, existing organizations benefit greatly from the innovative and entrepreneurial orientation of our students. Our profile has a pronounced international orientation, given the decreasing relevance of national borders within the context of markets.

Double degree

The University of Twente offers a double degree programme in collaboration with the TU Berlin – a university that plays a central role in Berlin’s vibrant start-up scene. Students completing this 120-credit programme receive two Master’s degrees:

  • MSc in Business Administration from the University of Twente (60 credits)
  • MSc in Innovation Management & Entrepreneurship from the TU Berlin (60 credits)

In the five years of this programme’s existence, it has proven highly successful in terms of the number of applications received, the academic performance of the students in the Master’s programme and the opportunities that students have found on the job market.

This double degree programme takes two years to complete, and it consists of four semesters. At the University of Twente, students are selected primarily according to study progress and motivation. For this reason, selection for this programme takes place during the first semester of the Master’s programme in Business Administration. The second and third semesters are then spent in Berlin. The final semester is dedicated to the Master’s thesis assignment – which can be carried out anywhere in the world – while formally taking place at the University of Twente, with co-supervision by the TU Berlin.

FOCUS

This track focuses on processes of innovation and entrepreneurship, as well as their strategic context. The teaching approach balances research with practice. Students obtain both state-of-the-art knowledge and hands-on experience in the fields of entrepreneurship, innovation and strategy. They are also introduced to related social and technological developments within the environment of the organization.

WHAT WILL YOU LEARN?

In our courses, you will learn how to transform new ideas and innovations into marketable solutions. To this end, we focus on the newest theories that will help you to manage innovation and entrepreneurship in business, while providing you with practical tools that will position you for advancement by developing the skills you will need in order to succeed in future. In addition to analysing innovation within companies, you will study how a company’s position within the broader business ecosystem can shape its success.

Through lectures, guest lectures, project work, case studies and real-world application in diverse organizations, you will learn the cross-disciplinary principles of innovation and entrepreneurship.

Important topics studied in the EIS specialization include the following:

  • Strategic management of product and service innovation
  • New venture creation: how to start new ventures
  • Business model innovation: how to create and capture value
  • The changing role of IT for innovation and knowledge management
  • Business development: how to create new business through networked relationships
  • Entrepreneurial leadership: how to conduct business responsibly
  • Knowledge valorization: how to create and capture value from academic knowledge

You will learn about strategic planning, product and service development, financing start-ups and innovation, go-to-market strategies, product family planning and more.

As demonstrated by the range of electives that we offer, this profile will allow you to engage your passion for innovation and advance your career.

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Career


Our focus on innovative and entrepreneurial processes allows students to develop skill sets that are relevant to a wide variety of organizations and organizational functions. For this reason, while some of our students start their careers in firms, a large majority go on to become highly valued business consultants, marketers/business developers, project managers and researchers, thus contributing to broad improvements in innovation and entrepreneurship in existing organizations. Given the importance of innovation and entrepreneurship for almost all contemporary organizations, our students are obviously in high demand on the labour market. As a student of EIS, you may wish to pursue a career in high-level consultancy, strategic research and development (R&D) management, policymaking, entrepreneurship or academic research.

Evidence of the career opportunities available to our students can be found by examining the LinkedIn connections of our graduates, and how their skills are ranked by these connections. Despite a wide variety of jobs, the greatest skill attributed to our alumni is entrepreneurship. In other words, they are known for being pro-active and innovative. The second most highly ranked skill, research, demonstrates the value that the business community attaches to our engaged scholarship approach, which combines rigorous research with practical relevance. Other skills that have been ranked highly by the connections of our alumni include management consultancy, business strategy, project management, innovation management, management, change management and teamwork, which is of particular importance in contemporary networked societies.

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