Communication can be the difference between effective and ineffective organizations and between successful and failed products. In this course, you will study communication questions from real organizations. At the University of Twente, we look at communication from the perspective of an organization.
WHAT IS COMMUNICATION SCIENCE?
The course focuses on the themes that are most important to communication professionals within organizations:
- Marketing communication: How do people handle advertising messages, what do they base decisions to buy a product on, and how do you apply that knowledge to create effective advertisements?
- Corporate communication: How do you ensure effective communication within an organization, and how do employees perceive that communication?
- Technical communication: How do people use technical products and how can you develop effective support for these users?
Digital and other media and technology have become indispensable within all three of these themes. What role do social media play in people’s everyday lives, for instance? And how can you using that knowledge to advise organizations about the use of digital media?
BSC DEGREE IN COMMUNICATION
Communication Science, the English-taught Bachelor’s programme at the University of Twente, is for students who have a talent for perceiving what is going on around them, connecting ideas, tools and people, and creating out-of-the-box solutions aimed at impacting their world.
Choosing to study the BSc Communication Science at the University of Twente means you are choosing an applied communication study programme(in English) in a high-tech environment. A degree in communication from the University of Twente will give you a head start on the job market! Have a look at the study programme, information about admission and enrolment, or why you should study Communication Science at the University of Twente.
COMMUNICATION SCIENCE AT a technical university
The way in which people and organizations communicate is changing. The rapid emergence of new communication technologies and communication trends forces organizations to adapt continuously. In order to do this successfully, they need professionals who combine a thorough knowledge of communication with insight into the significance and capabilities of technological developments. In the BSc Communication Science at the University of Twente, we train communication scientists who have just that profile. In this bachelor's programme, you will develop the communication and technical skills needed to guide others – whether people or organisations – through today’s complex world of information, (social) media and Big Data. You will also develop personally, growing into a credible, authentic authority in the science and practice of communication.
Read more about the reasons to study communication science.
GETTING STARTED AS A COMMUNICATION PROFESSIONAL
Are you wondering what you can do with your bachelor's degree in Communication Science? After your Bachelor’s programme you can specialize by following the Master’s programme. Read more about the four specializations of the Master’s programme in Communication Studies. A communication professional with a degree from our university is a fully-fledged academic thoroughly capable of solving communication problems in practice. Graduates can, for instance, start work as communication advisors, press officers, consultants or (online) marketeers. More information about the jobs market after Communication Science.
MORE INFORMATION about the BSc Communication Science
Learn about the Communication Science programme and the University of Twente: