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Bachelor Communication Science

Connect our high-tech society as a flexible, futureproof communication expert

Would you like to know out how fake news is spread? How new media applications emerge and affect the user and society as a whole? Why some innovations make it, whereas others fail because of underestimating the impact of reputation and crisis management? Want to create a persuasive app, a 3D environment using virtual reality, or an animation that is able to change the behaviour of its users for the better? Or to discover the extent to which the digital traces we leave behind, both online and offline, can be used to predict our attitudes and behaviour? Hence, are you looking for a modern educational programme that will prepare you academically and practically for an exciting role as connector in the unpredictable, digitalised world of tomorrow? Then the Bachelor’s programme Communication Science is the right place for you.

As a communication scientist, you study human behaviour and interaction in the context of our high-tech digital society. At UT, you do not just immerse yourself in the theory, you also tackle practical challenges. We familiarise you with the bigger challenges of today and tomorrow, and explore the important, pervasive role of communication in solving these issues. Are you an ambitious, forward-looking student eager to make a difference through exciting, sustainable and inclusive communication?

Read more about the study programmeadmission requirementsapplication deadline and career prospects for this English-taught programme.

Study modern communication against the backdrop of three contemporary themes

We will equip you to be a communication scientist who can look at communication and relevant international changes from different perspectives. In order to prepare you for the future, we have structured our programme around three contemporary themes: Digital Society, Changing Organisations and Persuasive Tech.

Digital society

Communication and technology are everywhere. We can hardly image a life without internet, apps and social media, such as WhatsApp, Instagram or TikTok. Just think of all the devices in your home that are connected to each other through the Internet of Things. Obviously, digitalisation is hugely influencing our society – with both positive and negative aspects. For example, gaming addiction, fake news, the digital divide and the fading of online privacy are some of the emerging downsides of our increasingly digitalised society. At the same time, communication is more important than ever in today’s digital, international world, offering tremendous opportunities. Courses on this theme centre on discovering ways of ensuring that, in the future, everyone in our society will be able to understand and benefit from new communication possibilities.

Changing organizations

What impact do organisations have on society? Or, vice versa: how do our shifting needs and wants influence organisations? This powerful interaction is the focus of this theme. For companies eager to make a difference in the world, strong, coherent and flexible communication – in crisis situations too – is essential. You will learn how to tackle this in our highly globalised world. One of the things we research is what makes an innovation a success or not. You will also learn more about the importance of being resilient amidst innovation and change. Will you become a director or ‘CEO whisperer’ in a company in which robots and people work together to get the job done?

Persuasive tech

Imagine a roadside billboard that recognises your car, and adapts its advertising to your profile. Or think of apps and wearables that ‘read’ your emotions, and sensors in your smartphone that react to your heart rate and body signals. These are just a few examples of multisensory designs through which technology influences our behaviour. In this theme, we focus on the connection between people, innovation and design. Products and services are increasingly smart and more and more responsive to our senses. How can you make the best possible use of this trend to stimulate desirable behaviour? This theme will help you become a communication professional who knows how to convince people and groups for the better based on multisensory design. 

Daan's vlog as communication science student

Are you curious what it is like to study a communication study programme? Daan shows you a day in his student life.

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Why study Communication Science?

We can think of dozens of reasons why you should sign up for the Bachelor’s programme Communication Science. Here are the five most important ones!

Study at the number one Communication Science programme in the Netherlands

In the Dutch University Guide 2020 (Keuzegids Universiteiten), our programme is ranked number one. This means we are a ‘Top programme’: the best university-level communication programme in the Netherlands. Additionally, UT is recognised as the best technical university in the Netherlands. With our BMS Lab, DesignLab, Virtual Reality Lab and TechMed Centre, we have high-tech facilities where we combine social science research with new technologies. With these world-class facilities, you can directly test your design, concept or prototype with the help of a 3D printer, or, say with Virtual Reality glasses. During your time studying Communication Science you will have an unforgettable student experience thanks to our wonderful, green campus, and the vibrant student city of Enschede, a city full of knowledge, innovation and fun! 

Study on the cutting edge of communication and innovative technology

Communication Science at the UT is very different than it is at other universities. Our programme is the only one that really familiarises you with the latest innovations and their influence – and dependence – on communication. Communication nowadays cannot do without technology, while, conversely, technology offers endless opportunities to improve human contact and interaction. With us, you study the subject of communication within the contemporary context of organisations, design and digitalisation.

Learn to tap into new developments with flexibility and skill

Our Bachelor’s programme focuses on both the present and the future. One thing is certain: in the world of communication, everything changes completely almost every ten – or even five – years. Can you handle that? We will prepare you to analyse communication and to understand the impact of technology, so that you can react in a flexible and resilient way to new developments. This will help you to keep any organisation’s communication fresh, focused and relevant.

Become a connecting force in the digital age

Communication has a bonding effect between people, within organisations, and across society. But communication is also very diverse. This is why we look at challenges from different perspectives by default. During our programme, one area in which you will experience this is in our coverage of the three core themes: Digital Society, Changing Organisations and Persuasive Tech. Thanks to this broad approach you will understand like no other the pervasive influence of media campaigns, apps or organisational policy, for example.  As a connecting link within an organisation, you will be able to transmit complex information and build bridges between departments and with target groups.

Work with international students and companies on tackling today’s global challenges

We link communication theories to the real-life, global challenges of our time. In every module, you work on a team project in which you and your (international) fellow students deal with current issues. We often look at these challenges from the perspective of today’s pursuit of sustainable, societal solutions that make a real difference. And in our programme, you don't just come up with a theoretical approach, but you actually design, make, test and even pitch your ideas to organisations. In the third-year module, Com@Work, you gain practical knowledge of the professional field. You might visit a company you would like to work for, or interview a potential future employer. By the end of this Bachelor’s, you will know your own capabilities, and be able to match them with employers of your interest!

To me, the three pillars in the UT programme are a good summary of the challenges we come across in our work as communication professionals.Communication Science alumnus on the three core themes

Are you a typical Communication Science student?

Naturally, we want you to feel that you are in the right place during your studies. With that in mind, we’ve identified five characteristics we see in many of our students. If you recognise these qualities in yourself, or some of them, you can stop doubting doubts as far as we’re concerned: you definitely have the potential to become an excellent communication professional!

  • You are not afraid of challenges and change, and you are relaxed about uncertainties. You don’t know what the world will look like in ten years’ time, but you think ahead and see new opportunities.
  • Analysing and interpreting? You enjoy doing both. You eagerly research how communication, in all its possible forms, can make our world more understandable and beautiful.
  • You’re not necessarily into programming, but the innovations and latest media applications of today certainly interest you. In our Communication Science programme you will develop good communication skills, such as speaking, writing, presenting and analysing, while also gaining in-depth insight into the major role of tech in our society.
  • You are empathetic. As a communication professional, you will become an important connecting link in and for organisations. An ability to empathise with, and coordinate among, multiple internal and external parties is a major asset.
  • The organisations of the future are looking for change managers and communication professionals willing to take on strategic roles. Do you see yourself doing that in a few years’ time? Then we will help prepare you academically and professionally.

What are your career prospects as a communication engineer?

There are all sorts of possibilities on the job market for communication scientists. Throughout the programme we will prepare you for these possibilities by introducing you to all kinds of possible future jobs. To give you an idea of the possibilities, we’ve listed 12 of the most frequently occurring positions acquired by our Communication Science graduates.

  • UX (user experience) Designer
  • Big Data, Search & Conversion Marketer
  • Campaign Manager
  • Media Designer
  • Social Media Agent
  • Online Privacy Specialist
  • Marketing & Communication Policy Advisor
  • Digital Marketing Manager
  • Public Relations Officer
  • Crisis Manager
  • Trend Watcher
  • Copywriter and SEO Marketer

Programme overview

Top rated programme
Degree
Bachelor’s degree in Communication Science
Certification: BSc
CROHO code
56615
Faculty
Behavioural Management and Social sciences
Duration
3 years
Full-time/part-time
Full-time (no part-time programs possible)
Language
English taught
Starting date
1 September 2020
1 September 2021
1 September 2022
Matching
On programme request
Numerus fixus
Does not apply for the programme
Accreditation
NVAO
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