Our Bachelor’s programme in Communication Science is a three-year programme that leads to the title Bachelor of Science. With this Bachelor’s diploma you can transfer directly to the Master’s programme in Communication Studies at the UT. You can also opt for another Master’s programme at the UT or another university, or enter the job market. The programme is taught in English.
The education you will receive throughout the Bachelor’s programme in Communication Science is based on the so-called Twente Educational Model (TEM). Each ten-week module is worth 15 European Credits and consists of a coherent package of theory, research methodology, and academic and professional skills. Every module centres on a practical team project that reflects a contemporary challenge in society.
In each project you will work with other students. Our job in this is to encourage you to take an active approach to learning, to discover where your own strengths lie and to put them to work. Throughout each module, your activities will be a combination of project work, classes, and independent study. Throughout the programme you will be supervised and coached by enthusiastic tutors. Assessment methods will vary, from individual written exams to group assignments, and from oral exams to public presentations.
Throughout the programme, there are four teaching trajectories. The core of each module is the project. In line with the projects you will get acquainted with three teaching trajectories: theories, research methodology, and academic and professional skills.
- The project reflects a contemporary challenge involving the themes of organization, technology, and design. For example, you may find yourself developing a communication strategy in response to a crisis situation, coming up with a design intervention to promote compliance on the work floor, or helping a specific group of people to learn to use a new technology.
- Theory: In this trajectory, you will familiarize yourself with the theoretical foundations underlying the specific issues at stake. This means that you will learn about various traditional and new theories and models in the area of Communication Science and adjacent areas that are relevant to the specific module you are in.
- Research methodology: In this trajectory, you will develop the necessary skills to conduct and interpret research. Depending on the module, these skills can range from qualitative, exploratory research methods aimed at getting a feel for the needs of different target groups involved (such as interviews and focus groups), to quantitative methods (such as surveys and experiments) aimed at actually testing the merits of a specific intervention. Importantly, we will also connect you with the world of digitalization and big data. For example, how do you analyse massive amounts of tweets and postings on social media? How do you make sense of the way people act and feel about a trending topic? In this programme, you will not only become an expert in communication science, but an all-round researcher as well.
- Academic and professional skills: As a communication professional in the making, you will also learn how to communicate about your own work. In other words, you will learn how to be persuasive, and how to strike the right note to reach the right audience. Obviously, as a communication professional you will have to resort to different communication strategies. For example, you may face an academic audience at a scientific conference or professionals in the work field. Likewise, writing blogs and columns requires different skills than writing management summaries. In our programme, we will make sure you develop all the skills you need to address any type of audience.
Depending on your performance, you may be selected to take part in a Star Programme. Our Star Programme is available in several modules. Selected students will do an individual assignment, related to the topic of the module. This is an extra assignment above and beyond the standard programme. The aim is, for example, to help you get more insight into the theoretical background of a project or to learn some extra skills. If you complete three Star programmes successfully, you may be able to graduate with distinction.
We live in a globalized world. This means that as a communication professional you must have an international and intercultural orientation. Our programme is taught entirely in English, and our university aims for a high percentage of international students. In the third year of this programme, you will have the opportunity to do an internship or study abroad. We have exchange contacts with universities abroad, for example, in Germany, the United States, and China. In the module ‘A Better World’, the theme of intercultural communication will receive special attention.