Each academic year is made up of four modules. Every module has a duration of 10 weeks and is worth 15 European credits. Further, each module consists of four module components: Project, Theory, Research and Academic and Professional Skills.
The core of each module is the Project which reflects a contemporary global challenge. To solve this challenge, you will get input form the other module components. This means that you will get acquainted with the theoretical underpinnings of the specific issues at stake (Theory), you will know how to study the topic at hand and conduct own research (Research) and how to effectively communicate (Academic, Professional and Intercultural Skills). In every module you will be supervised and coached by a group of enthusiastic counsellors / mentors. Assessment methods will vary from individual written tests, individual and group assignments to oral test and individual and group presentations.
In most of the modules you will work in multicultural project teams while conducting research and working on your project. Our aim is to encourage you to take an active approach to learning, to discover where your own strengths lie, to cultivate strong cross-cultural skills and to put them to work.
Depending on your individual performance, you can be selected for a Star Programme. This programme is available in several modules. Participants receive an extra individual assignment related to the module’s theme. The idea is that you gain more insight into the theoretical background of the project, or learn additional skills. Every ‘star’ you receive will be mentioned in your diploma supplement.
We believe that as a communication professional you may be expected to be internationally and interculturally oriented. This is why in all modules we take an international approach and in the third year we encourage you to spend time abroad or to do an internship. You can join exchange programmes with foreign universities in countries such as Germany, the United States and Mexico.
Technology and human life are intertwined in contemporary society and this merger is likely to strengthen in the years to come. Every invention or innovation is based on the premise that technology can stretch the limits of our capabilities and open up new opportunities. Indeed, emerging technologies affect everything from the way humans interact (e.g., by means of digitized communication like social media), access news and information, develop opinions and make decisions (e.g., based on algorithms), ‘work’ (e.g., robots as colleagues), ‘play’ (e.g., virtual reality and augmented reality), ‘learn’ (e.g., serious gaming), and develop lifestyles in general (social influencers and online communities). At the same time, smart technologies increasingly raise ethical questions regarding privacy, freedom and choice. Examples are increasing polarization, loneliness and social isolation, dealing with fake news (and a loss of trust in everything around us), fear and privacy issues with shared information on social media and artificial intelligence applications such as the Internet of Things, or the increasing dependency on technology. All these developments stress the importance of communication science which studies how rich and ever more pervasive interactions generate meaning and transform daily life. In this ongoing process, the primary role of communication professionals is to connect people and technology so as to live up to the promise of new and future tech innovations while minimizing the negative second order effects of human-technology interactions.