Use the most effective communication strategies and CUTTING-EDGE innovations to help organisations and governments drive behaviour change.
For any societal change to take place, people must change first. The communication strategies of governments and organisations play a crucial role in this transformation. Think about making the shift towards clean energy or tackling issues, such as fake news, polarization, and conspiracy theories. What communication strategies can motivate citizens to shift towards clean energy? Why do people trust fake news over mainstream news sources? The societal impact of AI on organisations, media, and consumer decisions is another significant concern. What are the benefits and drawbacks of using AI for operational optimisation? What about the risks of media personalisation based on social media browsing? If you want to delve into communication solutions to societal challenges, the Master’s in Communication Science at the University of Twente is an excellent choice for you.
In this one-year, English-taught Master’s, you will learn how innovations influence new societal challenges and what role communication plays in resolving them. You will dive into topics like VR, AI, filter bubbles, fake news, conspiracy theories, identity and reputation, corporate social responsibility, and crisis communication in the context of societal challenges like polarization, sustainability or safety. Think of using communication theories to design persuasive apps that help people engage in a desired behaviour, such as avoidance of echo chambers (polarization), reducing food waste (sustainability), or taking care of their online privacy (safety).
Start Master’s in Communication Science
You can start your studies either in September or in February. If you need to follow a Pre-Master’s programme, you can start in September or February and then continue with the Master’s.
Develop expertise in a distinctive domain
As a student of the Master’s in Communication Science at the University of Twente, you can specialise in a specific domain of communication science to gain a competitive edge in the job market. Depending on your interests, you can tailor your expertise in one of the following areas:
- Organisational Communication & Reputation
- Media, Technology & Communication
- Digital Marketing Communication & Design
Quick links
- Structure of this Master’s
- The possibilities to follow a double degree or other extracurricular programmes next to this Master’s
- If you need to follow the Pre-Master’s first
- How to apply?
- Tuition fees
Career perspectives
As a communication science graduate, you will be in high demand in the job market. You can go in the direction of digital marketing and content creation and work as a content marketing manager, social media creator, or digital advertising manager. How about jumpstarting your career in public relations, corporate communications, or crisis communication management? You will be well prepared to work at prominent companies, such as Philips, market research firms, such as Metrixlab, and global corporations, such as FrieslandCampina, to name but a few. Moreover, you can opt for an academic career and do a PhD at the University of Twente. You can even start your own company!