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Happy Eating Event - CANCELLED


The organization (University of Twente - TechMed Centre's programme: Personalized e-health Technology & EFRO Food and Cognition project) considers this decision inevitable as the risk of bringing  a group of healthcare professionals together cannot be accurately assessed at this time.  

As many atteendees of the Happy eating event are employed in healthcare, the organization is very much aware of its responsibility in this respect and wants to exclude any risk whatsoever. The risk is too big that any contamination will lead to absenteeism of healthcare professionals and overburdened local healthcare systems at a time that they are critically needed.

As registered attendee you may have questions about the cancellation. Please contact us

The organization



the event

happy eating event

On 24 March 2020, the University of Twente is organizing an inspiring afternoon that brings all kinds of organizations interested in the eating experience and technology together on behalf of the EFRO Food & Cognition network project. This afternoon you can get acquainted with Happy Eating, which enriches the eating experience. To make people eat healthier it is important that we first make it more fun, attractive and social. On this day you will also experience what Happy Eating can do and what role interactive technology has in it.

For whom 

This event is organized to inspire providers of eating experience (caterers, supermarkets, caterers care institutions), technological companies and knowledge and research institutions in the Eastern Netherlands to jointly change the eating experience through technology so that people can eat healthier in a fun way. To achieve this, we bring these stakeholders together to get to know each other more closely, to exchange ideas and to inspire each other.


programme overview

12.30 - 13.00: Registration & Happy Coffee

12.30 - 13.00: Registration and Happy coffee

During the Happy coffee you can have a drink and you are a participant in a small experiment:
”What would you choose if the healthy option is more rewarding?”

13.00 - 14.15: Plenary session

13.00 - 13.20: Welcome at the TechMed Centre
by Hermie Hermens - Personalized eHealth Technology programme, University of Twente

The Technical Medical Centre (TechMed Centre) is a leading Innovation Hub impacting healthcare by excellent Research, Innovation and Educational programmes. This includes the strategic programme Personalized eHealth Technology, which is directed by Hermie Hermens. Moreover, it offers state-of-the-art infrastructure, ranging from research labs, preclinical testbeds and simulated hospital environments.

More information about the TechMed Centre and about the Personalized e-health Technology programme

13.20 - 13.40: Introducing the EFRO Food & Cognition project  
by Dr. Esther Aarts - EFRO Food & Cognition project

Bad eating habits are risk factors for major chronic diseases like cancer, diabetes and cardiovascular diseases, presenting a threat to human health worldwide. Our food choices, in turn, do not only affect general health, but also brain health more specifically. With population ageing, preventing cognitive decline is becoming more challenging and costs associated with neurodegenerative diseases like dementia are increasing dramatically. Healthy nutrition earlier in life is of utmost importance in the prevention of brain diseases later in life. However, breaking bad habits for behavioral change is not easy in our current obesogenic and unequal society.

Read more about the project.

13.40 - 14.10: Keynote talk
by Geke Ludden - University of Twente

This talk will be about the new Happy Eating-research line. Geke Ludden will present her vision on happy eating and will illustrate this with innovative examples of her students within the multisensory design course. 

14.10 - 14.15: Wrap up plenary session & overview of the next part
by dr. Janet van den Boer - Postdoc at the University of Twente

A short feedback is summarized and the overview of the upcoming activities.

14.15 - 15.15: Happy eating experience

Guided e-health House tour
A 15 minutes tour which takes you to the e-health House.

The e-health House is part of the Techmed Simulation Centre of the University of Twente, and provides a simulated living environment (i.e. living lab) where technology can be tested in a realistic but controlled setting. As of such, the e-health House provides an experimental environment for research, education and developments in health technology. 

The e-health House is embedded in the Personalized eHealth Technology (PeHT) programme of the University of Twente and is particularly focused on innovations in mobile and digital health technology.

Tours at:14.25 - 14.40  |  14.40 - 14.55  |  14.55 - 15.10

(15 persons per tour max, the e-health House is open all time)

Demo market
It includes demo’s related to Happy Eating and offers organizations the opportunity to present themselves.

Attendees can be inspired by the stands where the eating experience is stimulated through technology. For example, a vibrotactile fork is presented, which could support healthy eating. There is also a fruit bowl that supports healthy food choices. In addition, students of creative technology will present their research about a politically incorrect but humorous lifestyle coach. As a food experience provider, would you be open to this or not?

Participating companies can also present themselves here with a demo. If so, please fill in this registration form

15.15 - 16.45: Pitches & Matchmaking

15.15 - 15.45: Pitch your organization

You can present yourself, your company and share your offer or search for partnership.  When we show the logo of your company and announce your name, simply stand up from your seat and present in 2 minutes (without slides, language: Dutch)

You can pitch: who you are, for which organization you work, what you offer to the other participants, and what are they looking for. 

In the registration form you can choose the option to provide a pitch. There is a maximum of 15 pitches. 

15.45 - 16.45: Matchmaking & Design thinking

Attendees from different backgrounds (business, food experience providers and researchers) are divided into groups and have about 8 minutes to think about practical solutions how they should work together: Using technology to change the eating experience in a positive way.

You come into contact with various stakeholders in a fun and interactive way and you work together on various innovative solutions. After having changed seats several times and having spoken to various participants, the innovations are presented.

16.45 - 17.30: Wrap up and drinks

16.45 - 17.00: Wrap up 
by dr. Janet van den Boer - Postdoc at the University of Twente

A short feedback is summarized and the overview of the upcoming activities.

A short review of the event. What has been discussed, by the keynote talk as well as during the pitches, matchmaking - design thinking innovations? And what can we do with all this information? How does it relate to Happy Eating?

17.00 - 17.30: Drinks and networking

The event ends with some drinks. Expand your network while enjoying a (healthy) drink. We hope to see you a next time at another event about the Happy eating project. 

Keynote speaker Geke Ludden
Head of the Interaction Design group - University of Twente


Geke is head of the Interaction Design chair, Department of Design, Production and Management and a fellow of the DesignLab at the University of Twente. She is editor of the Journal of Design Research and has published in major design and (e-)health journals such as International Journal of Design, Design Issues, the Journal of Medical Internet Research and the Journal of Personalised Medicine. Geke is co-editor of the book 'Design for Behaviour Change' published by Ashgate. She studies how the design of products and services influences people’s behaviour and motivation with a specific interest in how products and services can support healthy behaviour and in how technology (interactive devices and wearables) can engage people in therapy at home.

practical information

when & where

  • 24 March 2020
  • 13.00 - 17.30 p.m.
  • Language: Dutch
  • TechMed Centre (Technohal no. 18), Auditorium (TL 1133)
    On the campus of the University of Twente, Drienerlolaan 5, Enschede, Nederland; Route


This event is organized by the Personalized e-Health Technology strategic programme, within the TechMed Centre institute. The event takes place within the ERDF Food & Cognition programme and is funded by the European Regional Development Fund (ERDF) & Operational Program East (OP East) within the European Union.