Jacco van der Kooij
Sales in Saas organizations

See Events

High Velocity Sales Why do we need it. How to do it. What actions to take. Join us, please sign up!


Jacco van der Kooij is coming to Twente on Wednesday February 17th!


DesignLab and KennisPark Twente would like to personally invite you to join the the followingworkshop:

High Velocity Sales

Why do we need it. How to do it. What actions to take.

Who is Jacco?: Jacco jumped from the frying pan into the fire as he boarded an airplane to go work for a start-up in the heart of Silicon Valley in 1998. In the years following he implemented modern sales ideas as the head of sales across a variety of start-ups. His success stems from identifying target markets and closing 1st reference-able, revenue producing customers big and small.  Think of Disney, Salesforce, AT&T, BT, Dish and ABN/AMRO – but also Nearpod, Totango, Yesware, and GuideSpark. Jacco earned his street-cred as the head of sales at SkyStream when they sold to TandbergTV for $82M, he launched Technicolor and subsequently, Kontiki into the SaaS business. With the latter he secured BT as its global reseller resulting in $10M funding. Jacco was asked to help Qumu with an exit strategy which, among others through a partnership with AT&T, resulted in the sale to Rimage for $52M.


In 2012 Jacco van der Kooij started WinningByDesign, a Sales Design firm for B2B companies that uses the insights gained from selling ‘Software as a Service’ (SaaS). His firm has been involved in the design of, building of, and scaling of nearly a hundred SaaS companies.


What is this about? We’ve asked Jacco (aided by Roelof Hengst) to share their insights.  His energetic and inspiring style will make it easy to follow, and the discussed use-cases can help you implement the best practices into your own business.


Who is this for? This session will be most valued by start-ups, production companies that have interest in industry 4.0 inspired sales, students, business developers and companies out of the creative industry.


DesignLab and Kennispark Twente invite you to join us for this truly energetic and inspiring workshop.


When is this? Wednesday February 17th


What is the program?

10:30                         Welcome

10:45 - 11:15           Interactive plenary

11:15 - 12:00           In-depth in 2 or 3 workgroups

12:00 - 12:30           Questions, evaluation & conclusions


RSVP: Space if limited and this event is expected to fill quickly so please sign-up at your earliest convenience. 


IMPORTANT: We ask for your co-operation, in case you are hindered in attending please let us know ASAP so we can offer your seat to those on the waiting list.