Digital information channels are often the first introduction to the UT for our target groups. Via our recruitment websites, we provide students, prospective students, deans and parents with information about the degree programmes offered by the University of Twente.
We also use digital mailings in order to provide the target group with specific information about our programmes and recruitment activities. Social media and online advertisements also form part of our online recruitment strategy.
- Chat
What
Chat application via the student recruitment websites
Target group
Prospective students visiting the recruitment websites
Goal
To enable prospective students to ask questions about studies in an accessible manner.
The recruitment websites use the chat application of Cobrowser. A chat button can be found on the bottom right of each page. This button can be used to start a chat session with the Study Information Centre at any time. Moreover, filters have been set which ensure that it is asked in a pro-active manner to start a chat session. This is done, for example, if a person clicks around a lot on the website in a short period of time; this person seems to be lost and the chat window then asks if we could be of any assistance.
Example:
In addition to the chat above that is managed by our Student Information Centre, we have SAM. A chatbot that posses al the information prospective student may need when applying for a Master's programme at the University of Twente.
Example:
- Country pages
What
Special landing pages have been created for various strategic target countries
Target group
Prospective students from strategic target countries
Goal
To assist and provide information to students and direct them to Facebook and recruitment websites
Special landing pages have been created for various strategic target countries. These pages can be found at the bottom of this page or depending on the specific country at http://www.utwente.edu/[country name] or http://www.utwente.nl/[country name]. They assist and provide information to prospective students from these countries. The pages direct the students to the Facebook pages and recruitment websites.
Example:
https://www.utwente.nl/indonesia/
- Direct mailings
Contacts with prospective students are maintained by means of e-mailings, among other things. These e-mailings announce the activities and recruitment events, for example.
Target group
-Bachelor: 4th, 5th and 6th year students of pre-university education (NL & INT)
-Master: UT bachelor’s students, higher professional education students, pre-university students, international students, Twente Graduate School & Professionals (NL & INT)
-TGS: Master students and research assistants, PhD candidates
Goal
To familiarize students with the educational programmes offered by the University of Twente, provide them with information and make them enthusiastic about them.
Dates
Various mailings, especially about open days
Examples of a direct mail:
Direct mail Bachelor
Direct mail Master
Direct mail Professionals
- Landing pages
Special landing pages have been created for various activities in order to assist people in using Google. Examples are the open day pages, the 'Skype with a student' and the individual orientation day ('meeloopdag') pages. These pages contain information about these activities and the registration procedure.
Target group
Depending on what the landing page is designed for
Goal
To provide information about activities / generate leads
Example
http://www.utwente.nl/opendagen/
