- Marketing strategy & figuresMeasuring efficiency is an integral part of marketing. In order to properly evaluate marketing activities and make timely adjustments if necessary, it is important to be able to measure results. Management reports and market research provide insights into the results of our marketing activities. The information retrieved from these sources is incorporated in the marketing strategy for the UT and the different target groups and educational programmes. Marketing strategy Annual plans of the Marketing department The marketing and communication strategy is formulated in various plans. On the basis of these plans, the marketing activities are then decided upon per target group, target country and educational programme. A copy of these plans can be requested through the secretary's office: Mevr. Richters: i.m.richters@utwente.nl Marketing research Research conducted by the Marketing department In order to obtain a greater insight into consumer motives and the effect that marketing activities have on these, the marketing
- Offline marketing activitiesVarious offline resources, such as printed resources, presentations, and education fair materials, are used for the bachelor and master target groups. The educational programmes are represented in the general bachelor's brochure and in the general master's brochure. You can find materials for education fairs and the presentations used during recruitment events on this website. Brochures Brochure PDFs The most recent version of all brochures is available on our agent & ambassador page. What Bachelor, Master, TGS en ATLAS brochure Target group Prospective Dutch and international students General brochures Bachelor: general brochure Bachelor: ATLAS brochure Master brochure Twente Graduate School general brochure The current version of the brochure is available on the page for agents. County specific brochures Country flyers (Bachelor & Master) for about 10 countries: available on the page for agents. Education fair materials If you will be going to an education fair, then you can ask the marketing department for
- Online marketing activitiesDigital information channels are often the first introduction to the UT for our target groups. Via our recruitment websites, we provide students, prospective students, deans and parents with information about the degree programmes offered by the University of Twente. We also use digital mailings in order to provide the target group with specific information about our programmes and recruitment activities. Social media and online advertisements also form part of our online recruitment strategy. Chat What Chat application via the student recruitment websites Target group Prospective students visiting the recruitment websites Goal To enable prospective students to ask questions about studies in an accessible manner. The recruitment websites use the chat application of Cobrowser. A chat button can be found on the bottom right of each page. This button can be used to start a chat session with the Study Information Centre at any time. Moreover, filters have been set which ensure that it is asked in a pro-active manner
- Recruitment activities for prospective studentsThe University of Twente organises various recruitment activities to inform, enthuse and convince prospective bachelor's and master's students to study at UT. (Online) Open Days There are two types of open days: online and on-campus open days. The Online Open Day in May focuses on converting international students from admissed to enrolled and the Open Days in March and November focus on orientation. The March and November open days can be either online or on-campus, depending on the situation. What Bachelor's and master's open days Target group Prospective Dutch, German and international students Date November & March BACHELOR’S OPEN DAYS Target group 4, 5 and 6 vwo (Dutch pre-university), international secondary education students in their last or second to last year Date November / March MASTER’S OPEN DAYS Target group Current UT bachelor's students, students transferring from Universities of Applied Sciences (HBO), students transferring from other reserach universities in the Netherlands and students with