Help businesses excel in data-driven decision making on an operational, tactical and strategic level.
With an overwhelming amount of information being generated every day, big data has conquered an indelible place in today’s business world. It’s proven to provide valuable insights for predicting consumer behaviour, identifying risks, optimising business processes, exploring trends, improving products and determining business strategies. So how do you turn big data into meaningful information for businesses? And how can Artificial Intelligence (AI) help to improve business processes? The specialisation in Data Science & Business will give you in-depth insights into the complexity of manipulating, analysing and using big data.
This specialisation will turn you into an expert in collecting, processing and analysing (big) data. You will come to grips with advanced process-mining and data-mining techniques in order to predict scenarios for businesses and optimising business processes. For example, can you identify upcoming trends in the stock market? Or how can you use real-time data stemming from sensors of trucks to coordinate logistic processes better? You will be perfectly prepared to perform business analyses using explorative and computational approaches appropriate to large amounts of data. In the end, it is about recognising the value of data and use this in decision-making processes, both on an operational, tactical and strategic level.
Moreover, this specialisation involves statistics, simulation techniques and machine learning. You will learn gain insights into Artificial Intelligence and learn how to apply this in business contexts (e.g. process automation, fraud detection, warehouse optimisation). Throughout the programme, you get to deal with many various (real-life) business cases. You will acquire a hands-on approach and enhance this with your in-depth scientific and technological insights in the field of data science and business.
As a graduate of this Master's and this specialisation, you have acquired specific, scientific knowledge and skills and values, which you can put to good use in your future job.