Become an expert in strategically developing and driving servitisized business
Do you want to become a business leader with a bird’s eye view of your company, the markets it operates in, and need for digitally facilitated services in a constantly changing business landscape? Someone who can systematically analyse what customers value, and can enable businesses to keep creating and delivering that service value through digital technologies? Are you eager to gain the expertise and skills needed to succeed in this strategic business development, boundary spanning role? Are you looking for the go-to academic programme in business-to-business (B2B)marketing and business development? Then the one-year, English-taught Master’s track in Strategic Marketing and servitisation (SMS) – part of our Business Administration Master’s degree – is the right choice for you.
There can be many reasons for you to sign up for the Strategic Marketing and Servitisation (SMS) Master’s specialization at the University of Twente. Discover the top three here.
The Strategic Marketing and Servitisation track is part of our Master’s in Business Administration (BA). Discover what makes this BA Master’s different from other business programmes, or explore our other BA specializations