Become an expert in strategically connecting supply and demand to create real customer value
Do you want to become a business leader with a bird’s eye view of your company, the markets it operates in, and the constantly changing landscape of supply and demand? Someone who can systematically analyse what customers value, and can enable businesses to keep creating and delivering that value? Are you eager to gain the expertise and skills needed to succeed in this strategic, boundary spanning role? Are you looking for the go-to academic programme in business-to-business (B2B) marketing? Then the one-year, English-taught Master’s track in Strategic Marketing Management (SMM) – part of our Business Administration Master’s degree – is the right choice for you.
Read more about the SMM study programme, the career prospects for graduates with a Strategic Marketing Management specialization, or the double degree in International Marketing Management we offer in collaboration with Finland’s Lappeenranta University of Technology (LUT)
There can be many reasons for you to sign up for the Strategic Marketing Management (SMM) Master’s specialization at the University of Twente.
Learn more about the Marketing for Digital Businesses line within the SMM track
The Strategic Marketing Management track is part of our Master’s in Business Administration (BA). Discover what makes this BA Master’s different from other business programmes, or explore our other BA specializations