HomeNewsSolving servitization issues with companies and master students of the University of Twente

Solving servitization issues with companies and master students of the University of Twente

After the summer, there is another unique opportunity to tackle issues about B2B marketing, strategy, innovation and servitisation. Together with master students, experts of the University of Twente and experts from the business world. In a period of three months, the participating companies will work together with a team of students on their assignments, and they can attend the lectures and joint activities of the master course Successful Servitization. This is how solution and education go together, for professionals and master students alike.

Which issues?

Examples of some of the issues:

  • asking more for service and customer value
  • better choosing of the right business partners
  • how relevant is servitization for the own business
  • benchmarking of own service performance
  • how to structure and manage innovation
  • What is the best go-to-market strategy for a new idea?
  • how digital services can create value

Way of working

Two (or more) participants per organisation work together with four or five business administration students (from the Master Business Administration programme) on an organisational issue. The chosen organisational issue is explored, the team formulates research questions and searches for answers. All information is then translated into a concrete plan of action, with recommendations. Each organisation makes use of a multidimensional scan. This scan provides insight into an organisation's innovative strength, market orientation and service maturity.

The lecturers of this course have gained a lot of experience in practice and belong to the top in their field. This means that the course contributes in a practical and academically sound way to the development, sharpening or expansion of a servitisation strategy. During this course, participants gain knowledge that can immediately be applied in practice. Transdisciplinary learning is central to the course: a strong link between science and practice, intensive cooperation and the use of various (inter)active working methods.

Concrete solutions, recommendations and insights are not the only benefits. The learning method used in this course also contributes to knowledge and competency development of employees. A lack of knowledge about servitisation and smart technology is the Achilles' heel of organisations that want to grow further. After completing this course, you will have the knowledge you need to grow step by step into a servitised organisation.

more information

Do you know a company with a similar issue? Or would you like to know more about this unique master course? Click here for the (dutch) website! For more in-depth information and questions, please contact programme coordinator Raymond Loohuis.

dr. R.P.A. Loohuis MBA (Raymond)
Senior Lecturer