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Week of Inspiration: Designing Automobility of the Future

CLICK HERE TO WATCH THE LIVESTREAM WITH LAURENS VAN DEN ACKER

Lecture + design competition

Designing Automobility of the Future

It’s the dream of every designer: creating a car for a famous brand. Laurens van den Acker made this dream come true and designed concept cars for Ford, Mazda and Renault. Where does he get his sparks of inspiration from? How does he apply various techniques – varying from clay models to virtual reality? Van den Acker will share his design experiences in Europe, the US and Asia. He will also shed light on the future of automobility. For Renault he designed the agile Twizy, which is very handy in busy cities. Will the car of the future be self-steering or is driving still too much fun? And of course: how will they look like?

Ir. Laurens van den Acker is an internationally celebrated car designer, who worked for Audi in Germany, Ford in the US and Mazda in Japan. Since 2009 he is head of Corporate Design Renault Group, supervising 500 designers. At Renault his designs boosted image and sales. Van den Acker has won several prizes, among which ‘The Most Beautiful Car of the Year 2016-award’ for the Renault Talisman.

Competition + masterclass: design your own car of the future, in Renault style and win a trip to Paris, where you’ll visit Renault’s design HQ! Curious? Check: www.utwente.nl/sg. In cooperation with KIVI, Daedalus, Proto and Newton.

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A. Heukels (Anneke)
Supporting Staff