This specialization belongs to the master's programme Industrial Design Engineering.
Are you knowledgeable and skilled in the technical and aesthetic aspects of industrial design engineering, but at least as fascinated by the broader process of product creation?
If you see yourself leading development teams, companies and their customers to the very best outcomes, the Master’s specialization Management of Product Development (MPD), one of three tracks you can choose from within our Master’s programme Industrial Design Engineering (IDE), could be the perfect choice for you.
These are typical aspects you will learn to handle confidently in the Management of Product Development track:
- Learn to identify the real problem that needs solving, whether it is a product issue, an issue with the production equipment or process, or perhaps a marketing or management challenge
- Know which specialists and resources to involve internally, and become skilled in connecting them
- Learn to communicate effectively with external players, such as clients or suppliers
- Develop the overview needed to ensure that the best possible end result is achieved quickly and efficiently
Products as well as processes and people
The IDE track Management of Product Development will deepen your knowledge of industrial design, keeping you up to speed with the best product creators. In this sense, it is on a par with the other two IDE specializations, Human-Technology Relations (HTR) and Emerging Technology Design (ETD). The main difference is that this track will take you far beyond engineering and design: it will equip you to handle the bigger picture of processes and people behind the development of new and better products for your company or customers.
While HTR will you equip you as a people-oriented designer and ETD will help you grow as a technology-oriented designer, MOPD will focus more on your role as a project leader.
From early concept to finished product
As a product developer, you will always be directly involved in bringing together product design and technology. Therefore, in order to successfully lead multi-disciplinary design teams, you will definitely need expertise in those areas. On top of that, you will gain expertise in fields such as engineering, marketing and communication. This will enable you to navigate all the different stages and aspects of product development, from initial concept to finished product.
Typically, your tasks will extend to generating and implementing a product development plan, drafting recommendations for the organizational aspects of a product’s development, organizing feasibility studies and optimising the life cycles of products.
- Expand the technology and engineering expertise you gained in your Bachelor’s programme
- Develop a broader, more holistic perspective on product development as a cycle, developing your expertise in aspects such as internal communications, management, supplier relations and market research
- Learn to engage in, and supervise, multiple aspects of product development at the same time
- Become an expert in doing things right as well as in doing the right things
Combine technology and engineering with non-technical aspects
You can get a Master’s degree in industrial design at many universities worldwide. Here is what makes the IDE programme at the University of Twente, along with this track, different from others:
- In industrial design education around the world, the Netherlands is the only country in which you will find Master’s programmes that combine technical disciplines with wider, non-technical aspects in the way that MoPD does. Our Master’s is one of these holistic Dutch IDE programmes.
- As a university with leading-edge engineering research and education, we devote a lot of attention to engineering in this track. This gives our Master’s in Industrial Design Engineering a knockout profile in technology and engineering.
- The UT was acclaimed in 2017 as the best university of technology in the Netherlands, while in the overall ranking we joined our country’s top three universities. Not only will you benefit from our campus’ world-class facilities, but also from our pioneering research in many fields. At the UT you will develop a cross-disciplinary, engineering mindset that will equip you to tackle complex challenges.
A lot of room for personal preferences
As most of our Master’s tracks, the IDE track Management of Product Development offers you a lot of room to make your own choices. Roughly speaking, you can draw up your own curriculum around the following components:
- Typical IDE courses: Governing Product Development, Product Life Cycle Management, Packaging Design and Management, Advanced 3D modelling, Intellectual Property, Virtual Reality
- Typical specialization courses: Lean 6 sigma, Designing Business Models, Systems Engineering
- Electives related to IDE, your track or other fields
- Your graduation project
For a more detailed overview of all the IDE courses, check the curriculum*. (*The pink blocks are MoPD courses)
Combine cutting-edge research with practical application
Naturally, you are free as a Master’s student to come up with your own graduation project proposal. As a university that places a strong emphasis on societal impact and valorization, we strongly encourage our Master’s students to choose graduation projects in which they combine fundamental research with practical application. Many of these projects are carried out with and for corporations, such as Danone, Siemens, Tata Steel, KLM, Rolls Royce, Auping and many SME’s. Because of the high degree of personalization this programme allows for, the range of graduation projects is huge and thesis topics include products, processes and more.
Examples of thesis topics
- How can we efficiently reroute airline food catering services in the event of flight delays?
- How can an existing company move towards a circular economy?
- Why do earphones never quite fit and how can this problem be tackled?
- Which strengths and weaknesses do a portfolio analysis for a given corporation reveal and how can industrial design engineers improve the portfolio?
- How can the lifecycle of product’s in a firm’s portfolio be optimized?
Projects at the Fraunhofer Project Centre
Many IDE students carry out their thesis in collaboration with the Fraunhofer Project Centre at the University of Twente. This centre offers customers and project partners special and immediately practicable solutions for current production in the fields of process technology, production machines, production quality and metrology, as well as technology management. This makes our collaboration with Fraunhofer an ideal arena for IDE students taking the MoPD track. The fact that we are the only university in the Netherlands in a direct partnership with this renowned global institute highlights our academic position and offers interesting career opportunities.
Demand for industrial design engineers is growing
On completing the Master’s programme Industrial Design Engineering you will receive a Master of Science degree. Your specialization is not mentioned on your diploma. We’ve designed the programme in such a way that you will meet all the requirements of a qualified Industrial Design Engineer, regardless of the track you take. This means you will be equipped to enter any area of industrial design engineering – not just the area of your Master’s specialization.
Demand for industrial design engineers is growing, as innovation and smart design gain importance in the development of our society. The strength you will have gained at the UT in technology and engineering will only make you more employable.
IDE job examples
IDE graduates go on to fulfil a range of jobs: industrial designer, product designer, product engineer, design engineer, design manager, product manager, interaction designer, researcher, usability consultant, design-centred researcher, strategic designer, brand manager, new product development project leader, and design-brand consultant.
MoPD job examples
Given the broad perspective, you will develop in the Management of Product Development track, you will be able to get a job in which this breadth of vision really matters, from product development manager and project leader to innovation consultant.