Do you see yourself integrating smart solutions in business strategies in order to guide organizations forward in today’s digitalized world? Then the one-year, English-taught Master’s track in Digital Business (DB) – part of our Business Administration Master’s degree – is the right choice for you.
The virtual world of the Internet, data, digitalization and IT-based systems is exciting for businesses, but risky, too. It is disrupting markets and industries worldwide, and many firms cannot see the wood for the trees. This means they are desperate to find academically trained professionals who not only understand their business, but are also equipped to guide them through the digital jungle.
Our collaboration with one of Europe’s leading computer science departments here at the UT means that, while we will not turn you into a computer scientist, you will be equipped to add cutting-edge IT insights to your Business Administration toolbox. You will discover how different theoretical frameworks can enable companies to tackle digital challenges and seize opportunities presented by the exponential growth of data, both internally and externally.
You will discover how different theoretical frameworks can enable companies to tackle digital challenges and seize opportunities presented by the exponential growth of data, both internally and externally. You will work with the latest data mining methods, converting data sets that baffle others into highly into valuable organizational assets (prior experience with these techniques is not necessary; the track is open to students of all backgrounds). With the abilities you gain in this track to analyse, manage and utilize many kinds of business information – covering everything from market trends and buyer behaviour to absenteeism or production efficiency – you will be able to introduce major performance improvements, pointing the way to more effective strategies and increased competitiveness.
There can be many reasons for you to sign up for the Digital Business DB Master’s specialization at the University of Twente. Discover the top four here.
Read more about the DB study programme, the career prospects for graduates with a Digital Business specialization, or the double degree options with Business Administration.