The future of business is digital. Will you help businesses lead the digital transition and make smart management decisions?
How can you use real-time data in order to predict sales? How do you make sense of thousands of customer reviews? And what intelligent automation technologies can be used in order processing? More and more challenges that businesses face today find their solutions in digital technologies. The specialisation in Digital Business & Analytics (DBA) will help you become a digital-minded business leader many organisations are looking for, able to develop digital solutions to support organisational processes and strategically change businesses.
In this specialisation, you will learn to effectively identify and exploit opportunities that digital information sources and technologies provide in order to make smart management decisions and innovate businesses in a fast-changing world. You will acquire the digital skills that will be essential to perform business functions in the near future, in any sector of the world’s economy.
In this specialisation, you will experience how companies tackle digital challenges and exploit opportunities coming from the exponential growth of data internal and external to the firm. Many companies have massive amounts of data but lack insights into what it means or how it can be strategically applied. As a student, you will work with the latest data mining methods in order to transform data into valuable organisational assets. You will learn to analyse, manage and utilise many kinds of business information – covering everything from market trends and buyer behaviour to employee absenteeism or production downtime.
Moreover, this specialisation is not just about understanding and using these data techniques. The key question is: how can you make businesses smarter? What conditions must a company meet in order to keep up with the digital transition? And how can you successfully implement and achieve acceptance of new IT systems within an organisation? Whether you want to focus on broader strategic aspects or want to dive into technological assets, the choice is yours! You will not only get taught by leading UT professors but also by guest lecturers from external companies. This way, you will get acquainted with real-life challenges and prepare yourself optimally for your future career.
As a graduate of this Master's and this specialisation, you have acquired specific, scientific knowledge, skills and values, which you can put to good use in your future job.
Is this specialisation not exactly what you are looking for? Maybe one of the other specialisations suits you better. Or find out more about these other Master’s: