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Digital Business & Analytics

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The future of business is digital. Will you help businesses lead the digital transition and make smart management decisions?

How can you use real-time data in order to predict sales? How do you make sense of thousands of customer reviews? And what intelligent automation technologies can be used in order processing? More and more challenges that businesses face today find their solutions in digital technologies. The specialisation in Digital Business & Analytics (DBA) will help you become a digital-minded business leader many organisations are looking for, able to develop digital solutions to support organisational processes and strategically change businesses.

In this specialisation, you will learn to effectively identify and exploit opportunities that digital information sources and technologies provide in order to make smart management decisions and innovate businesses in a fast-changing world. You will acquire the digital skills that will be essential to perform business functions in the near future, in any sector of the world’s economy.

“To be able to tackle business problems, you need to learn how to think like a computer. This specialisation does not turn you into a programmer, but you will understand digital information sources and technologies and use their potential for business strategies and processes.”
Dr. Matthias de Visser, assistant professor and DBA track coordinator

What to expect?

In this specialisation, you will experience how companies tackle digital challenges and exploit opportunities coming from the exponential growth of data internal and external to the firm. Many companies have massive amounts of data but lack insights into what it means or how it can be strategically applied. As a student, you will work with the latest data mining methods in order to transform data into valuable organisational assets. You will learn to analyse, manage and utilise many kinds of business information – covering everything from market trends and buyer behaviour to employee absenteeism or production downtime.

Examples of courses you (can) follow during this specialisation:

- The course Data Science will teach you how to solve real-life challenges using visualisation, data mining and natural language processing techniques.

- How can you extract business knowledge from data and spot obvious flaws and unrealistic assumptions in data mining projects? You will learn more about these state-of-the-art strategies in the course Smart Industry.

- The course Implementation of IT in Organisations will provide you with the skills needed to effectively communicate about the objectives, solutions and implementation of information technology for organisations.

Moreover, this specialisation is not just about understanding and using these data techniques. The key question is: how can you make businesses smarter? What conditions must a company meet in order to keep up with the digital transition? And how can you successfully implement and achieve acceptance of new IT systems within an organisation? Whether you want to focus on broader strategic aspects or want to dive into technological assets, the choice is yours! You will not only get taught by leading UT professors but also by guest lecturers from external companies. This way, you will get acquainted with real-life challenges and prepare yourself optimally for your future career.

What will you learn?

As a graduate of this Master's and this specialisation, you have acquired specific, scientific knowledge, skills and values, which you can put to good use in your future job.

  • Knowledge

    After completing this Master’s specialisation, you:

    • possess strategies to generate organisational knowledge and augment smart decision making by humans or machines;
    • have insights in data mining techniques and can estimate their possibilities as well as their limitations and risks;
    • understand the interactions between people, information systems and business contexts.
  • Skills

    After successfully finishing this Master’s specialisation, you:

    • can analyse the potential of artificial intelligence to improve and innovate business processes;
    • can identify the benefits and costs of information systems in order to make motivated choices for models and techniques for acceptance of information technology and project management;
    • can discover patterns in large datasets using artificial intelligence methods to support informed organisational decision-making.
  • Values

    After completing this Master’s specialisation, you:

    • have a creative mindset to identify business opportunities using new digital technologies;
    • maintain a critical attitude towards data-driven business solutions;
    • have developed a hands-on approach and value cross-functional collaboration.

Other master’s and specialisations

Is this specialisation not exactly what you are looking for? Maybe one of the other specialisations suits you better. Or find out more about these other Master’s:

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