Contact: socialmedia@utwente.nl or through a private message on one of the UT social media accounts.
- Hashtags (#utwente)A hashtag is a keyword or short phrase preceded by the hash symbol (#), which is often included in social media posts to indicate the topic. The goal of a hashtag is to make the content accessible to all people with similar interests. A simple click or search on a hashtag will create a feed with every other post tagged with that same hashtag. Below are some hashtags used by the University of Twente. Use them to keep the conversation going! Have a hashtag you use often and would like added to the list? Send it to us: socialmedia@utwente.nl. #utwente - our general hashtag, used for all UT-related content #studyinholland - specifically used to share experiences regarding studying in the Netherlands #twentescienceweek - hashtag for the Twente Science Week Questions? links to https://www.utwente.nl/mc/contact Please see the social media team section on the MC contact page.
- Monitoring & WebcareThere is a great variety of tools available for social media monitoring and webcare. On this page, we explain what tools we use and sum up some options and tips for our students & staff. Tools and services of the central UT team Social Media monitoring, webcare and publishing: Since 2015, after an intensive period of research, testing and selection, the UT started using Coosto Global for monitoring and webcare. The central UT social media team uses Coosto for monitoring, publishing calendar, generating reports/analyses and webcare. Data from Coosto is sometimes also available on public social media dashboards (especially on information screens in buildings or during events). UT in the media: The UT offers a free press report service for UT members (daily or weekly). This email sums up all news articles where the UT has been mentioned. Tools for students and staff There are several free tools available online like Hootsuite and Tweetdeck. Features may be very limited compared to the large (and expensive) tools
- Setting up an account for your departmentWhen setting up an account for a UT project or department, we would like to give you the following tips: 4 questions to ask Looking for ways to start with social media for your own target audience? Ask yourself the following questions before you begin: 1. Why do you want to use social media? Are you creating a social media profile "because everyone has one" or do you have specific objectives in mind? Never set up a social media account, just to have an account. 2. Who is your target audience? With whom will you be interacting in social media? Current students or prospective students? Researchers or scientists? What are the demographics of your prospective followers and which social channels do they use? In what topics is your target audience mostly interested? Figure this out to find the right platform and type of content. 3. Do you have the content to sustain a presence or would it be better to benefit from a collaborative promotion on central accounts? Social media is an engine which needs fuel: content. Make
- Social Media DashboardSocial media can boost your event: if participants start talking about your event online on Twitter & Facebook weeks before it even starts, they help you generating more visitors. Therefore it's really important to plan your social media on time. Social media before, during and after the event Communicate your hashtag on time (in your first communication about the event), interact with your visitors and get them to share your content! Read this article about your social media strategy for events for an overview what social media can do for your event. Choose a hashtag Your conference or other (large) event needs a hashtag (#). Hashtags are great to find related items. When you see a hashtag in a Tweet, click on it, and Twitter will present a list of items that use the same hashtag. This helps people find other who also tweet about the same event. The Dutch Applified blog article above has some details. Large UT events like open days usually just use #utwente, because most visitors who do not know that there's