Service Portal

Online marketing activities

Digital information channels are often the first introduction to the UT for our target groups. Via our recruitment websites, we provide students, prospective students, deans and parents with information about the degree programmes offered by the University of Twente. 

We also use digital mailings in order to provide the target group with specific information about our programmes and recruitment activities. Social media and online advertisements also form part of our online recruitment strategy.

  • Chat

    What

    Chat application via the student recruitment websites

    Target group

    Prospective students visiting the recruitment websites

    Goal

    To enable prospective students to ask questions about studies in an accessible manner.

    The recruitment websites use the chat application of Cobrowser. A chat button can be found on the bottom right of each page. This button can be used to start a chat session with the Study Information Centre at any time. Moreover, filters have been set which ensure that it is asked in a pro-active manner to start a chat session. This is done, for example, if a person clicks around a lot on the website in a short period of time; this person seems to be lost and the chat window then asks if we could be of any assistance.

    Example:

    In addition to the chat above that is managed by our Student Information Centre, we have SAM. A chatbot that posses al the information prospective student may need when applying for a Master's programme at the University of Twente.

    Example:

  • Chatbot for MSc students

    Chatbot to answer frequently asked questions about tuition fees, admission requirements, deadlines for application, etc. The chatbot sends a summary of all steps for application to the prospective student. 

  • Country pages

    What

    Special landing pages have been created for various strategic target countries

    Target group

    Prospective students from strategic target countries

    Goal

    To assist and provide information to students and direct them to Facebook and recruitment websites

    Special landing pages have been created for various strategic target countries. These pages can be found at the bottom of this page or depending on the specific country at http://www.utwente.edu/[country name] or http://www.utwente.nl/[country name]. They assist and provide information to prospective students from these countries. The pages direct the students to the Facebook pages and recruitment websites.

    Example:

    https://www.utwente.nl/indonesia/

  • Direct mailings

    Contacts with prospective students are maintained by means of e-mailings, among other things. These e-mailings announce the activities and recruitment events, for example.


    Target group

    -Bachelor: 4th, 5th and 6th year students of pre-university education (NL & INT)

    -Master: UT bachelor’s students, higher professional education students, pre-university students, international students, Twente Graduate School & Professionals (NL & INT)

    -TGS: Master students and research assistants, PhD candidates

    Goal

    To familiarize students with the educational programmes offered by the University of Twente, provide them with information and make them enthusiastic about them.

    Dates

    Various mailings, especially about open days

    Examples of a direct mail:


    Direct mail Bachelor



    Direct mail Master



    Direct mail Professionals



  • Eligibility check

    An eligibility check has been developed for prospective international Master's degree students. This check easily allows them to see if they can enrol in a particular Master's programme. They enter the data required and the eligibility check will compare these data with the requirements for the Master's programme. If they are eligible, they will be stimulated to continue with the enrolment process.

    Target group

    Prospective international Master's degree students

    Goal

    To offer prospective international Master's degree students an easy way to see if they can enrol in a Master's programme.

    Example

    http://www.utwente.nl/en/education/master/programmes/biomedical-engineering/eligibility-check


  • Landing pages

    Special landing pages have been created for various activities in order to assist people in using Google. Examples are the open day pages, the 'Skype with a student' and the individual orientation day ('meeloopdag') pages. These pages contain information about these activities and the registration procedure.

    Target group

    Depending on what the landing page is designed for

    Goal

    To provide information about activities / generate leads

    Example

    http://www.utwente.nl/opendagen/

  • Online Open days

    Full Open Day experience through our utwente.live platform.

  • Online study profilers

    The University of Twente uses online study profilers in order to make it easy for prospective students to find information about programmes at more locations. Online Study Profilers (OSP) are external websites that use information for the purpose of specialization. Contracts are concluded with these online study profilers. The profilers are analysed at the end of a contract in order to assess whether the price per lead is fair enough.


    Target group

    Prospective students for Bachelor's and Master's programmes.

    Goal

    To make it easier for prospective students to find information about degree programmes of the University of Twente.

    Examples

    https://www.mastersportal.com/

    https://www.bachelorsportal.com/

  • Social media

    What

    Various social media channels

    Target group

    Students (Dutch & international), professionals, staff and external parties

    Goal

    To provide information and make people enthusiastic about the University of Twente.



    More information

    www.utwente.nl/socialmedia

  • Testimonials

    Ambassadors and experiential accounts play an important role in recruitment.


    Target group

    Bachelor: 4th, 5th and 6th-year students of pre-university education (NL & INT)

    Master: UT bachelor’s students, higher professional education students, pre-university students, international students, Twente Graduate School & Professionals (NL & INT)

    TGS: Ph.D. candidates

    Goal

    Experiential accounts to promote the degree programmes and the University of Twente

    Dates

    Throughout the year

    Students, teachers, and alumni are used as ambassadors. Some examples:
    Business Administration
    Chemical Engineering

  • Videos

    The University of Twenty makes use of videos in order to convey messages to website visitors.

    Target group

    Students (Dutch & international), professionals, staff and external parties

    Goal

    To provide information and make people enthusiastic about the University of Twente.

    Videos make the website a lot more lively, clearer and more interesting to look at. The combination of form and content is a way to keep visitors' attention.

    Videos can be found via:

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