During your Master’s in Business Administration, you will collect a total of 60 EC within one year. In addition to four compulsory courses, you will follow additional courses within the specialisation in Strategic Marketing & Servitisation (SMS).
Number of EC
Compulsory courses for the Master’s
- Entrepreneurial Leadership & Responsible Organisational Design
- Qualitative Research and Business Skills
- Quantitative Design Methods in Business Research
- Business Valuation & Corporate Governance
- Brand Management
- Business-to-Business Marketing
- Smart Industry
- Advanced topics in Digital Marketing
- Global Strategy and Business Development
You can choose one elective freely.
Examples of electives you can choose from within the Master’s in BA can be found at the other specialisations. You can – of course – also choose another SMS specialisation course.
You will finish your Master’s in BA with your master’s thesis. The choice of your graduation subject is largely up to you.
Total EC first year
You will complete your Master’s in Business Administration by writing your master’s thesis. The choice of your thesis topic is largely up to you. There’s a wide variety of topics you can choose from. Many students connect with ongoing research in areas such as Smart Industry, Prediction, Servitisation, Neuromarketing or e-Strategising and Digitalisation.
The majority of our students complete their graduation project at an external organisation. This is a great way for you to combine academic skills with hands-on experience. You might devote your graduation research to identifying the best strategy for developing new customer relations, partnerships, business opportunities, or for finding new ways of managing them. You may map out the implications of the servitisation trend for a specific type of firm, or in a specific market. Or you might research the best ways for certain companies to transition from traditional to digital, smart industry. The possibilities are endless!