Completing the Master’s in Business Administration with the specialisation in Strategic Marketing & Servitisation will open up excellent career opportunities. You could launch a career in marketing, business development & strategy or consultancy, to name just a few options. You can also start up your own business, like some of our former students did. Or you can opt to further develop yourself by continuing with a PhD-programme.

Type of degree

When you have completed this Master’s with the specialisation in SMS, you receive a Master’s degree in Business Administration and the title Master of Science (MSc). Your specialisation will be mentioned specifically on your diploma supplement, highlighting your specialised knowledge and skills in Strategic Marketing & Servitisation.

Job opportunities

As an SMS graduate with an in-depth understanding of marketing strategies and your tools for successfully developing and implementing them, you will find many career opportunities just waiting for you. Commercial organisations in B2B as well as B2C, service providers, consulting firms, and non-profit organisations are all in need of broadly oriented marketers who have a keen eye for strategy as well as the competence and courage to roll it out.

Many of our graduates launched careers in the (technical) manufacturing industry, commercial organisations, ICT companies or in consultancy. Their jobs are also highly varied. Some examples of your (long- and short term) job opportunities include business development manager, strategist, marketing (& sales) manager, business consultant, innovation manager, digital marketing consultant, brand or product manager, reputation manager, social media marketer, community manager or even Chief Marketing Officer (CMO).

UT alumni with this specialisation currently work in various positions and organisations. For example:
  • Project Management Officer at Rabobank
  • Marketing Coordinator at Invinitiv
  • Sales Manager at Haulotte

Start a business

Do you have a great business idea? At the University of Twente, you can turn it into reality! At UT, we highly encourage entrepreneurship. In fact, UT has been voted the most entrepreneurial university in the Netherlands four times in a row. We have a unique approach of putting scientific knowledge to practical use and turning our expertise and yours into solutions that people and society actually need. As a catalyst for meaningful entrepreneurship, we offer you the Novel-T foundation and the start-up hub on campus.

Former students have gone before you. Below, you find some examples of successful businesses that were started up by BA graduates. Will you be next?

Continue as a researcher: obtain a PhD

Instead of pursuing a professional career right away after completing your Master’s degree, you can opt to follow a PhD programme at Twente Graduate School (TGS). This involves spending four years studying a particular research area in-depth at one of our research institutes. Obtaining your PhD earns you the title of Doctor (Dr).

Interested in doing a PhD? You can check below if there are any vacancies. If not, you can also send in an open application.

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