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How to convince your audience with a good story


About this course

Do you write grant proposals to get your research funded? Give presentations to the municipality on campus building policies? Build dashboards on student enrollment? Or present the latest financial figures to the board?

Whatever your specialty is, your basic goal is to convince your audience with a good story. Often, your audience consists of people that are not experts on your topic. To convince them, you need to mold your complex content into a story that they find clear and captivating.

In this course you learn the Analytic Storytelling method to create such stories. You’ll practice skills by applying them to a project of your own. So, during the course sessions you develop new material that you can directly use after the course.

Note: the course is in English. However, the project you work on during the course can also be in Dutch. Whichever, suits your situation best.

During the course, you will:

You will leave with:

A storytelling toolbox that contains practical techniques, formats and checklists for:

And: material (e.g. storylines, text, visuals, slides) that you can directly use after the course.

  • Programme is for

    All university staff (supporting staff, researchers) that need to communicate complex content in a clear and convincing way. 

    Are you a PhD/PDEng? Enroll in the Analytic Storytelling course that is specifically for PhDs/PDEng.

  • Time

    The course consists of three sessions:

    Session 1, live: 10.00 -17.00
    Session 2, online: 10.00-15.00
    Session 3, online: 10.00-15.00

    Before each session, you work on preparatory assignments for 2 - 4 hours.

  • Date


    19 April (on Campus)
    03 May (online)
    17 May (online)

  • Location

    U-Parkhotel and online

  • Maximum participants


  • Trainers

    Our trainers draw upon their experience with research, consultancy, communication theory, creative writing, science journalism and theatre. Meet us here!

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How to convince your audience with a good story
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