Videos are used on different types of channels. We share best practices for the UT video system Yuja and the social media channels.
Your video on UT socials
If you have a high-quality video about research or education at UT, it might qualify for placement on the UT YouTube account. The UT Social Media team is your contact for this. What you need:
- Video file (use for example wetransfer.com)
- Title of the video
- Short description
- Primary language
- Subtitle files (English, but you may also add a separate Dutch file)
- Should the video be visible to everybody or only via a private link
- Are others allowed to embed the video to their website or not
Is subtitling required?
By applying the government’s digital accessibility guidelines (digitoegankelijkheid), websites and web applications (online office documents included) become accessible to the general audience (citizens, companies and other governments), employees and students.
Subtitles in video
Most people cannot turn on their sound when they watch videos on Social Media because they keep the sound off in the office or during a train/bus ride. Therefore, it's important to add subtitles to all videos. YouTube, Vimeo and Facebook let you upload separate files for subtitles, but on Instagram, they must be included in the video. There are two options:
TYPE SUBTITLES IN YOUTUBE
Upload a video to your own YouTube account (if you have a google/gmail account then you also have a YouTube account). Go to Youtube studio and the tab video. Click on the video, and on the left-hand side, the menu item "Subtitles" will appear. Follow the steps. You can add a subtitle file or type the subtitles manually for the video.
When you add subtitles to your video, you can download a subtitle file from YouTube for reuse on other channels: upload them to Facebook and Vimeo. Please note: by default, you get an save file on YouTube, but the example file below is an srt file, also one of the options.
UPLOAD A SUBTITLE FILE FOR YOUTUBE, YuJa AND FACEBOOK
All three channels have the option to upload a separate subtitle file, even in different languages. User can choose their language in the video.
Contact
Please contact the UT video team for advice if you have any questions about video creation. Also, please contact the UT Social Media team for posting on UT social media channels.