Visual identity components

The University of Twente’s visual identity is built on key design elements: typography, colour, form and imagery. The logo is an essential part of this. Using these elements consistently, we communicate clearly and recognisably as one UT.

Key elements in detail (PDF)
Explore our key visual elements and learn how to apply them effectively.
Handbook Visual Identity
The corporate identity comprises the logo, the totality of elements, the colour palette, the spatial divisions, and the use of images. You can also read an explanation of our brand architecture.
UT Brand Architecture

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Colours
The colour palette of our visual identity includes eight colours, alongside black and white.
Elements
Information about the diversity of forms and elements characterising our visual identity.
Font
Information on UT's typography.
Logo
Downloads and guidelines of the UT logo and logos of the UT Institutes.

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