A team of professionals will bring your video ideas to life and there are no costs involved for UT employees. Choose the best video format for your video production. Take a look at the production process and the time-line for producing a video.
Different kind of messages is different kind of videos
We have listed serveral different videos for you to choose the right format for your message.

Explainer videos make things clear, simple, and engaging. They take complex ideas and show them in an easy-to-understand way, which is great for promoting products, services, and concepts. These videos are made using regular recording tools, animation software, video editing software, and screen recording tools.

Promotional videos are short video clips created to promote a product, service, or event. By combining visuals, storytelling, and a call to action, promotional videos aim to effectively communicate a message.

A (live) event video can be anything from a pre-event video teaser to a post-event* highlight made to promote an event. It is a great way to increase engagement with your event through social media or other mediums.
*after movies not included

Interviews are great for building trust and showing the benefits of products and services. In these videos, employees share their honest opinions and experiences, making the content feel authentic and reliable. You can film these videos in different places, like a studio, at a specific location, or at their workplace.

Webinars allow large groups of participants to engage in online discussions or training events and share audio, documents or slides – even when they're not in the same place as the meeting host or in the same room where the event or presentation is taking place.

This production environment, whether streamed live or recorded, allows you to reach a global audience and leverage the power of conversation for an engaging viewing experience. We handle the planning and coordination, ensure the technology runs smoothly, and rehearse until your broadcast is flawless.

Product videos are short videos that show off a product or service to provide information. Our product videos are high quality and can be different lengths. They’re shared on websites, social media to highlight the value of the product or service.

2D animation is the art of creating movement in a two-dimensional space. This includes characters, creatures, FX, and backgrounds. The illusion of movement is created when individual drawings are sequenced together over time.
The difference between 2D and 3D animation is pretty straightforward. 2D animation represents more of a flat image while 3D gives viewers a 3-dimensional view of the environment. When it comes to marketing videos, there's argument for both styles of animation.

3D video refers to a system that records, processes, and plays three-dimensional video from multiple perspectives using synchronized digital cameras. It involves converting 2D video streams into time-varying three-dimensional data for enhanced viewing experiences.
If you'd like to see more video productions or examples, feel free to take a look at our portfolio. We’re sure you’ll find a variety of work that showcases our expertise.
How does it work?
The 3 stages of video production
The process of creating a video should consist of 3 different steps: Pre-Production, Production, and Post-Production.
- Pre-Production — Planning for your video involves handling all the logistics to bring your creative vision to life.
- Production — The process of capturing all of the elements to create your video.
- Post-Production — The process of combining all the elements to create the final video, including editing, graphic animation, audio mixing and voice-over.

Production timeline
- Making a video, how does it work?
- Week 1 Briefing / intake
At the intake meeting, we will discuss topics such as plans, scope, storyline, project timeline, script visuals, and the number of videos to be produced.
A work procedure is initiated. After the intake, we first consult with the video team to assess whether the assignment can be accommodated. Once approved, we create a working environment in Teams, including a project number.
- Week 2-3 Production timeline / Scripting
Production timeline
A second meeting may be scheduled with members of the video team, to align on specific needs such as camera work, animation, and to establish a clear production timeline.
Preparation is the key to succes
Video script writing is the backbone of any successful video production. It sets the tone, guides the narrative and ensures that the message is conveyed clearly and effectively. A well crafted script is essential for engaging viewers, keeping them interested and encouraging them to take the desired action.
Having difficulty writing a script? Below you find a manual or contact the Video Team to help you.
Create a script, follow the steps
How to create a compelling script, click here.
Have your script checked
Once you are done writing the script, you can have it edited by UTLC. We will check any non-academic text (NL, EN, DE) with track changes for spelling, grammar etc. – for free! Send your script to us at translations@utwente.nl and we will estimate a time of delivery. For more information, see https://www.utwente.nl/en/language-centre/translation-editing-services/
- Week 4-5 Production plan
In the pre-production process, you'll determine what you're going to produce, who your audience is, what resources you'll need, as well as your budget and timelines. You'll also map out the full plan for the video, including the script, shooting locations, talent, and schedule.
- Week 6 Production
AND ACTION!
Video production is the art and process of producing video content. It's similar to filmmaking but involves images recorded digitally instead of on film stock.
- Week 7 Editing & Feedback
After editing, you will receive the first draft of the video. We ask that feedback be provided via Frame.io by a single point of contact by only one or two contact persons at most, within two weeks (please collect all feedback).
Instructions on how to use Frame.io can be found in the video below. (Please collect all feedback.)
Frame.io Review Links Explained for Clients
Due to time constraints, you will have the opportunity to provide feedback on the video twice. After that, the video will be finalized.
Please note: the longer it takes to receive feedback, the more the deadline may shift.
- Week 8 Product delivery
Final delivery.
AND CUT!
Thank you and see you next time!
Your video is ready…now what? Get you video ready to be published.
Video Team
Locating the right footage to support your message can be a time-consuming task for our video team. To help us assist you as efficiently as possible, we kindly ask you to complete this form with the details of your request. Please also bear in mind the processing time required for retrieving the footage.
Please fill in this form.
External services
If, after consultation and discussion with the video team, it becomes necessary to utilise our external suppliers, a quote will be prepared for this. We make use of the following external suppliers, among others:
Moekotte Media Creative Agency
Moekotte Media has been UT's preferred supplier of video productions since 2013. They make a wide range of online videos for defences or informative videos for faculties, service departments, and institutes. Other options are recordings or after-movies from lectures and events.
Seddle
Seddle produces animations, video portraits and after movies of events. Seddle provides clear messaging, authentic videos and a highly personalised and clear process. Seddle is run by two alumni of the University of Twente who know the university and their students like the back of their hands.
We will charge for our services if
- The recordings do NOT take place on the UT premises
Exceptions: High-profile productions, such as DIES/OAJ.
Crew (minimum costs for filming outside UT)
Support
- Video team crew (minimum booking of 4 hours) per hour, per person
Note:
A minimum of two people is required for production on location.
Working hours are the same as those at UT, including travel time (unless absolutely unavoidable). Exceptions may apply for special processes or experiments that are time sensitive. - Car hire / Kilometres per kilometre
Note:
Car hire per day from UT.
Parking and unloading: The film crew brings a lot of equipment, so consider loading and unloading items and cases at the location.
It would be very helpful to have parking available at the location; for instance, reserving a parking space if there are shared or communal parking areas. - Transport per day
Hardware
- PTZ set (4 cameras + mobile control, excluding lighting and sound) per day
- ENG set (including lighting and sound) per day
- Podcast (4 mics + 4 headsets) per day
Note: Please be aware that the film crew will arrive with a lot of equipment; keep in mind access routes and stairways.
Location
Conditions on location
- Consider the spaces and permissions required.
- Consider IP-sensitive information: what can be filmed and what absolutely cannot.
- A well-lit, quiet space for interviews is important. We want to avoid disturbing others and to be disturbed as little as possible ourselves.
- Be mindful of noise. Consider factory or production sounds, or doors that are frequently opened and closed.
- Take into account potential noise disturbances from internal renovations or repair work within the location.
- External environmental noise, such as from industrial areas or busy roads.
Exception: An interview in, for example, a production hall will always have background noise; there is no need to halt everything for this, and we can also capture some of the environment on film, which makes it less intrusive.
- Ready to shine? Book your video moment for 2026
- Van Torentje naar TorentjeOns Video Team - University of Twente is natuurlijk 𝘃𝗮𝗻 𝗱𝗲 𝗽𝗮𝗿𝘁𝗶𝗷 om 𝗱𝗲 𝗹𝗶𝘃𝗲𝘀𝘁𝗿𝗲𝗮𝗺 te verzorgen en het evenement 𝗵𝗮𝗮𝗿𝘀𝗰𝗵𝗲𝗿𝗽 𝗶𝗻 𝗯𝗲𝗲𝗹𝗱 𝘁𝗲 𝗯𝗿𝗲𝗻𝗴𝗲𝗻. 𝗦𝗮𝗺𝗲𝗻 zorgen we ervoor dat 𝗶𝗲𝗱𝗲𝗿𝗲 𝘀𝘁𝗲
- Videoteam bekroond met Educational Support Spotlight awardHet videoteam van de dienst LISA valt met de Educational Support Spotlight award in de prijzen. Donderdagmiddag kreeg Koen Hak – teamleider van het videoteam – de award en het certificaat namens Young Academy Twente overhandigd.
- UT in de mediaThe video team thoroughly enjoyed contributing to the University of Twente's New Year’s gathering, alongside Vinod Subramaniam, Machteld Roos, and Tom Veldkamp. Our team proudly provided the 'UT in the Media' video for the event.
- Wie is de mol? Mollemathica🎥 De eerste aflevering staat al live! 🚀
Heb je hem al gezien? Elke vrijdag om 12.00 uur komt er een gloednieuwe aflevering online op het University of Twente YouTube-kanaal. 🎓 - 🎄Merry Christmas and a Happy New Year! 🎄The Video Team would like to thank you for your support and cooperation this past year. We look forward to creating even more inspiring and educational video productions with you in 2025! 📹✨
- Discover the best moments of the Olympics on a nanoscaleReplicating an elite athlete's performance at the Paris 2024 Olympics on a nanoscale? As small as the thickness of your hair? A group of enthusiastic PhD students from MESA+ will replicate the most beautiful finish images of Dutch top athletes on the
- Lara & Mark's Educational PodcastsIn today's rapidly changing educational landscape, integrating technology has become a key element of modern teaching. One particularly innovative approach that's gaining popularity at UT, is having students create their own podcasts as an assignment
- Recording your educational contentDo you want to record your own microlecture, pencast or other material during the summer break? But are you not sure how you can do this?
- Marike's approach in Video CoachingMarike ter Maat is an accomplished Educational Consultant at CELT and the Faculty of Engineering Technology (ET), bringing multiple years of expertise in pedagogy and teacher training. She is dedicated to empowering educators, helping them harness th
- Vacation Tip: UT PodcastHave to wait a lot and long?
Going for a long drive?
A bit tired of your company?
Or have you been alone for too long?
Had too many stimuli?
Is it too hot?
Or is it raining all day?
Then the video team has a great tip for you:
Listen to our Podcasts - Webinar AI in EducationHow do teachers already apply AI in their education? This question was explored last February 27th, through a fascinating webinar about Artificial Intelligence (AI) in education with two teachers from the EEMCS faculty. Attracting educators and enthu
- Upgrade chromakey Do-It-Yourself studioWith the purchase of the BlackMagic Ultimate 4K, the Video team's Do-It-Yourself studio has experienced a substantial enhancement in chromakey capabilities.
- YuJa: The New Video Platform - Now Live!Our new video platform, YuJa, is live (from 2 October)! This new platform offers a wide range of features and tools that allow us to improve our video experience and optimise the way we share and use multimedia content.
- Come and meet us at the opening of the academic year 2021-2022The video team is included in the program of the opening of the academic year 2021-2022. A great opportunity to get to know us.
- Videoteam supports: ESDIT conference from Studio 200IET 2022 Intercultural Ethics and Technology Conference
On January 27th and 28th, 2022 there was an Intercultural Ethics and Technology conference chaired by prof. Peter-Paul Verbeek (BMS) and coordinated by project manager Michelle de Boer (BMS). - Studio 200 is about to get a serious upgrade!We will be replacing the old equipment with modern technologies, giving the studio a truly professional look.
- Videoteam update: Videoteam supports ERC interviews in Studio 200Last year, the Grants Office contacted the video team and asked them if they could help out with the European Research Council (ERC) interviews. These interviews had to be held digital, due to the corona measurements.
- Update: Video team supports Electric SuperBike 5.0 online technical presentation
- Video Team update: UT Online Open DaysOn the 19th and 20th of November, the UT is organising the Online Open Days where prospective students get to know the UT and it’s study programmes. The Video Team has worked closely with Marketing Communication in a variety of ways.
- Live lecturing in the Spiegel Studio 200Today, Jurnan Schilder (ET) and Rob Hagmeijer (ET) conducted their lecture series “TIME!” live from Studio 200 in the Spiegel.
- Nieuw Vimeo upload portal online
- New DIY studio available in the Spiegel building
- Check all video services and meet the video team
- chromakey test
