- Campaign University of... (Dutch)On behalf of High Tech Human Touch we started with the TOUCH Campaign in 2012. A campaign based on the people who, together, constitute the University of Twente. Based on the visualization of the stories, the own content of our university. A smart and widely applicable concept. The (international) ambition from the Vision 2020 requires sharper positioning, more brand awareness, and a sharpened campaign concept. UNIVERSITY OF… Having your own content works, which is apparant from the past few years. That is why the core of the University of... concept still is our own content. Besides that we want to build a strong brand and stand for the things we believe in. Within that we make sure that various initiatives and (sub)campaigns reinforce each other to establish long term effects. With University of... we are able to carry out and claim our identity and what it means to us even more. University of… - Characterizes the brand University of Twente - Provides space to everything the UT does - Appeals a large amount
- Media trainingMedia training and adviceMedia training tips for researchers
- News and events for external peoplePress releases/(research) news The Communication Department is constantly searching for information and interesting stories about the UT that are relevant for the national, international, regional and local press. The purpose is to generate as much (positive) free publicity for the UT and its activities as possible. Communication writes, in collaboration with those involved, the press releases, approaches the media, draws up a communication plan and advises those who work and study at the UT about contact with journalists. If you have a question or you want to supply a press release, please get in touch with the contact person of the communication department for your unit. All statements that are placed as news items on the central UT-website will automatically be passed on to Twitter. Events Information for externals (no students, employees or alumni) are published through: www.utwente.nl/en websites of faculties/schools and research institutes Items for these websites may be submitted through the news/event
- Personal media plan for researchersFor researchers aspiring to be thought leaders, who want to create awareness, influence public perception and/or position themselves as an authority in their scientific field. Which story inspires the public and has an impact that raises your profile and reputation? How can you build a press network that will regard you as the authority in your field? Find the answers to these questions through a personal media plan that will help you to raise your profile for an external audience. Together with the MC department, you can discover what opportunities are available to present your story and news to the media. Which media can help you in getting your scientific achievement or story noticed by industry, business or the general public? Do you need extra training in talking to the press or fine-tuning your story to engage or attract the media? How to start? The best way to start raising your profile is by participating in the Personal Branding course offered by the Centre for Training and Development. Have you already
- Press releases / UT press departmentGeneral contact press@utwente.nl The Communication department maintains the closest possible connections with both the national and the international press. One way of maintaining contact with the press is for the department to organize press conferences. The department maintains a list of press contacts, with the current contact details of relevant journalists per topic. If you have a press release, contact the communications advisor of your faculty or use the general email address press@utwente.nl.. UT press releases are published on www.utwente.nl/en/news (www.utwente.nl/nieuws for the Dutch version). For all list of all press team colleagues see www.utwente.nl/press (Dutch: www.utwente.nl/pers).
- UT in the MediaRegistration UT in the Media AwardUT in the media overview (newsletter using Meltwater)