The brand architecture sets out how the UT presents itself to the outside world, and from which unit. Corporate, services, faculties and courses communicate largely using the main brand of the University of Twente. Three sub-brands, however, which fall under the University of Twente umbrella and which have their own profiling are defined within the brand architecture; these are the research institutes TechMed Centre, MESA+ Institute and the Digital Society Institute. They are clearly part of the University of Twente family but profile themselves with their own variant of the logo when communicating with the outside world. The logos, colours and elements have been set out for these sub-brands.
Over the years, there have also been icon projects which, as a result of the attention value, have had their own temporary appearance.