Double degree | Master's structure | Communication Science

As a student of the Master’s in Communication Science, you have the opportunity to pursue a second Master’s degree by enrolling in a double degree programme. The Master’s in Communication Science offers two double degree programmes: one in the field Digital Marketing in collaboration with the Master’s in Business Administration and one in the field of Policy, Governance and Communication in collaboration with the Master’s in Public Administration.

Marketing has changed significantly in recent decades, driven by digital media, shifting consumer behaviour, and data-driven decision-making. This programme trains a new generation of marketing professionals who are both strong in management and communication skills. The ability to work across disciplines, linking marketing, communication, and data insights, is in high demand but still rare in the job market.
The 1.5-year Double Degree Master’s in Digital Marketing (90 EC) prepares you to navigate the evolving marketing landscape. The programme focuses on both business and communication aspects of digital marketing, offering insight into current practices and emerging trends.
Completing the double degree programme will result in two Master degrees:
- Master of Science in Communication Science (UT)
- Master of Science in Business Administration (UT)
This double degree combines policy, governance, and communication. You learn how to deal with issues like crisis management, global policy, and trust in government. During the programme, you explore how democracy and media are changing. And how these two influence each other. You gain practical tools to create strong policies and communication strategies.
This 1.5 year programme ends with one joint master’s thesis. It encourages critical thinking and fresh ideas for the future of governance and public communication. In a time of fast technological change, misinformation, and complex challenges, this degree prepares you to work confidently in the public domain.
Completing the double degree programme will result in two Master degrees:
- Master of Science in Communication Science (UT)
- Master of Science in Public Administration (UT)

Structure and how to apply

These double degrees are 1,5 year programmes (90 EC). Courses from both programmes will be part of your curriculum. You will complete your double degree by writing a joint master’s thesis. If you wish to enrol in a double degree programme, you have to apply separately to each Master’s programme and meet the admission requirements of both.

Admission requirements Digital Marketing

Admission requirements Policy, Governance & Communication

What is a Double Degree?

In a Double Degree programme, you follow two different Master’s programmes simultaneously and write one integrated Master’s thesis that fulfills the requirements of both degrees. Upon successful completion, you will be awarded two separate diplomas.

Because you complete both programmes at the same time, the total study duration is shorter than if you were to pursue them one after the other.

Questions?

Do you have any questions about our Double Degree programmes? Get in touch with our study advisor Jeanet Luijerink:

J.W.M. Luijerink (Jeanet)

Study Adviser (pre)Master Communication Science

+31534892091

j.w.m.luijerink@utwente.nl

Building: Ravelijn 3248