Expand your knowledge and skills with a double degree!
As a student of the Master’s in Science Communication, you have the opportunity to pursue a second master’s degree through our double degree programme in collaboration with the Master's in Business Administration at UT. You will learn to develop innovative digital marketing strategies and seize emerging technologies and avenues for online promotion. For example, which e-commerce strategies are most effective? How can you make informed decisions using data analytics tools? What tactics can you apply to create ethically and sustainably designed digital content and marketing campaigns?
Upon completion, you will obtain two Master’s degrees:
- Master of Science in Communication Science
- Master of Science in Business Administration
Structure and how to apply
You will explore the technical and creative aspects of the field. That way, you will build a strong foundation in the ethical and business principles necessary for success in the digital marketing industry. Courses from both Business Administration and Communication Science will be part of your curriculum, such as Advertising and Consumer Psychology, Social Marketing and Behaviour Change, Entrepreneurial Leadership & Responsible Design, E-Commerce, Advanced Topics in Digital Marketing, and Data Science. You will complete your double degree by writing a joint master’s thesis.
If you want to enrol on the double degree programme, you have to apply separately for each master’s programme. This requires meeting the admission criteria of both programmes.
The double degree takes a year and a half to complete instead of two years if you pursue each master’s separately.
Questions?
Do you have any questions about our Double Degree programme? Get in touch with our study advisor Jeanet Luijerink: