A strong, recognisable brand plays a key role. When we use the same visual style across all our communications, our message becomes clearer, more powerful and instantly recognisable. The more consistently we apply our house style, the more it boosts UT’s visibility and reputation. It strengthens our story and shows we are one team. On this corporate visual identity website, you will find all the elements of the UT identity and various tools to help you apply these elements effectively.
Contact
If you’ve got questions about visual identity, designs, print materials or merchandise, just reach out to team Traffic.
- Brand architectureThe brand architecture defines how we present ourselves to the outside world, and from which part of the organisation. Corporate departments, support services, faculties and study programmes all communicate under the main University of Twente brand. This means we use one logo and one consistent identity across the board. That way, UT builds a strong, recognisable presence both inside and outside the university. Extension for institutes The brand architecture profiles three research institutes: TechMed Centre, MESA+ Institute, and the Digital Society Institute. They are part of the University of Twente family but use their own logo variant when communicating with the outside world. We have set out the logos, colours, and elements for these sub-brands. (Former) Icon projects Icon projects (example: DesignLab) were established in the past and are part of the brand architecture, but we have discontinued establishing new icon projects. This means no new icon projects will be added to the UT brand architecture, but
- Brand Story & Tone of VoiceThe Brand Story and Tone of Voice are guidelines to help you communicate on behalf of UT and include prompts for an AI tool to rewrite your text in UT style. Both documents are available in Dutch and English.
- Custom printed materialsOur request form is available for any custom print order (flyers, brochures, banners, etc.) not available through self-service tools. Design and printing costs apply, as this is not an in-house service.
- EnvelopesOrder envelopes in C4/C5 format. Please note: letterheads (briefpapier) cannot be ordered anymore. See the download section for the digital version.
- Merchandise WebshopFrom hoodies to tote bags, our UT merchandise lets you show your connection to the university. We accept work order payments and regular payments.
- Photo and video
- Rules for indoor/outdoor communication & signingPublicity on campus follows UT’s corporate identity and is checked by Marketing & Communication.
- Templates and downloadsSelf-service design tool Create your own flyers, posters, room signs, invitations and badges! Open design tool Getting an error message when logging in? Just open an anonymous/private/incognito tab in your browser. You’ll usually find this option by clicking the settings (three dots or lines) in the top-right corner of your browser. After opening the anonymous browser tab, go to utwente.nl/designtool. In addition to the Design Tool, our Content Management System, WebHare, includes a brochure module that study programmes primarily use for promotion. This tool isn't for one-time use, but we can set it up for other (major) user groups within UT if needed. Downloads Business cards (visitekaartjes) Create your business card in Proactis, the UT purchasing system. In general, all department Office Managers have access to Proactis and can order on your behalf. How to Open Proactis and select De Bondt (in the Webshops section). Select Business cards (visitekaartjes) in the new window. Select a design and enter your information
- Visual components: Logo, font, colours and elementsUT's visual identity rests on key design elements: typography, colour, form, and imagery. The logo is central to this. Using these elements consistently, we communicate clearly and recognisably as one UT. Visual identity components summary Explore our key visual elements and learn how to apply them effectively. Visual identity handbook links to https://www.utwente.nl/en/service-portal/services/mc/resources/visual-identity/downloads/ut-brand-architecture-2025-v52.pdf The corporate identity comprises the logo, the full set of elements, the colour palette, spatial divisions, and image use. You can also read an explanation of our brand architecture. Logo Our logo is the core component of our visual identity. It acts as our signature and is the most recognisable symbol of who we are. Logo download (.png file) links to logo-stacked.png Do you only need the basic logo? Download the .png file here. Looking for the white version or other file formats? Scroll down for more options. Preview: Various formats and guidelines