THERE IS A GREAT VARIETY OF TOOLS AVAILABLE FOR SOCIAL MEDIA MONITORING AND WEBCARE.
On this page, we explain what tools we use and sum up some options and tips for our students & staff.
CENTRAL UT TEAM: WEBCARE & MONITORING WITH COOSTO
In 2015, after an intensive period of research, testing and selection, the UT started using Coosto Global for monitoring and webcare. Later Kennispark Twente joined. Coosto used to be a Dutch tool but went global in 2015 by adding more and more international sources.
The central UT social media team uses Coosto for monitoring, publishing calendar, generating reports/analyses and webcare. Data from Coosto is sometimes also available on public social media dashboards (especially on information screens in buildings or during events).
STUDENTS AND STAFF
There are several free tools available online like Hootsuite and Tweetdeck. Features may be very limited compared to the large (and expensive) tools, but for most users and small organizations, the free version can be sufficient.
For students and staff, there is a great deal available online. The Dutch universities offer an (almost free) license for Coosto, one of the largest professional social media tools in the Netherlands. Coosto is also available in English. You can get the student/staff license for Dutch universities by going to www.surfspot.nl, the IT webshop for all Dutch educational organizations and log in using your university account.
You can also monitor online news sources outside social media channels, but as far as we know the news sources are not available for global news (Dutch only).
If you need a social media report on certain topics, the social media team can help. Please ask the Marketing & Communication account manager within your department to help you formulate the right questions before reaching out to the social media team for assistance.
GOOGLE ALERTS & UT PRESS REPORT
If you want to monitor more regarding your department, project, etc, you should try out Google Alerts. Google Alerts offers a notification by email if a keyword (your name) is added to a website, blog, news, etc.
The UT offers a free press report service (daily or weekly). This email sums up all news articles where the UT has been mentioned.