UT's visual identity rests on key design elements: typography, colour, form, and imagery. The logo is central to this. Using these elements consistently, we communicate clearly and recognisably as one UT.
Logo
Our logo is the core component of our visual identity. It acts as our signature and is the most recognisable symbol of who we are.
Preview:
Various formats and guidelines
Below, you can download various formats of the UT logo and the logos of the UT Institutes TechMed Centre, Mesa+ Institute & Digital Society Institute) for both print and online use.
Logo University of Twente (various formats)
The University of Twente uses the English-language logo exclusively. This logo is available in two variants: a single-line version and a stacked version. The stacked version is the preferred choice.
If the available space is too limited for the stacked logo to remain legible, the single-line version may be used. However, this alternative is not intended for standard house-style applications and should only be used in exceptional cases where the preferred version does not fit.
Guidelines
When placing the logo, make sure to:
- Leave enough white space around it, as shown below. This indicates how the logo is positioned related to the edge of the page
- Choose a white or black version that contrasts well with the background
- Position it at the bottom-right of any communication material
Logos of institutes (various formats)
Below, you can download the logos of the UT Institutes (TechMed Centre, Mesa+ Institute & Digital Society Institute) in various formats, for both print as online use.
Corporate combination logo
The University of Twente corporate combination logo is exclusively intended for faculties, services and professional groups. This combination logo is available on request via the Traffic department.
For designers, this means that when positioning the logo, you must ensure that:
- There is adequate white space around the logo;
- The colour of of the logo (white/black) is harmonised with the background to create a good contrast;
- The logo is placed at the bottom-right in any communication materials.
Please leave enough white space around the logo as shown here:
Font
The font is a characteristic component of the university’s visual identity. The standard font for the University of Twente is Linotype Univers. Within this family of letters, a wide range of variants is available; we use the variant ‘Linotype Univers 330’ for plain text and ‘Linotype Univers 620/520’ for headings/subheadings. If ‘Linotype Univers’ cannot be used, the fonts ‘Arial’ and ‘Arial Narrow’ can also be used. A licence is required to use ‘Linotype Univers’; for any questions, please contact the Traffic department.
Below is an example for printed materials. The website style guide differs and is available on request.
Colours
Our visual identity colour palette includes eight colours alongside black and white, offering plenty of variation. Corporate publications may use only black or white colour sections, while research institutes use their own colours, logo, and visual elements.
Elements
Our visual identity is built around a mix of forms and elements, reflecting the diversity of UT from the campus to education and our community. Designers can choose how much to zoom in or out on each element, offering flexibility in how they use the elements in communication materials. Only the institutes have fixed elements. Courses, units and departments can continually vary how they use these elements. Only for corporate use, not for students.
Contact
If you’ve got questions about visual identity, designs, print materials or merchandise, just reach out to team Traffic.
