Download the research outcomes here:
1. Image & atmosphere
The respondents trademark Twente with the keywords friendly and approachable. Generally, they were surprised by the I&E spirit and the number of startups. The difference between the city and the university is being pointed out: The university innovates, the region does not. Most of the respondents refer to the international character of the university and value its diversity. The region is considered being disconnected from the university. The nature is seen as one of the main character traits of Twente. However, the lack of sustainability was clearly mentioned. The respondents express their importance in this.
2. Culture & activities
Especially bars and the night clubs are rated low. The respondents are aware of the number of social activities but are criticising the lack of diversity and low international vibe. Initiatives like Tankstation are community building and stand out because they are internationally oriented and welcoming. Events and activities in the city do not reach the student population. Most of them are not inclusive to the international community.
3. Facilities & infrastructure
Generally, the respondents are satisfied with the infrastructure. The long traveling times and the disconnectedness of Twente explain the low ratings. Besides, the fact that international students do not get a discount for traveling is frustrating to many students.
Students have the conception that Twente does not offer any job prospects but that they rather have better chances in the Randstad. The majority could imagine staying here if they would have a job offer. Generally, the respondents are more in favor of a friendly work environment, room for job growth, international opportunities and sustainable image & societal impact. The majority is looking for a personal and small-scale company. Besides, the English work environment plays a relevant role. The language barrier when applying to companies has been mentioned throughout.
The goal is to unite forces and avoid creating new initiatives. The UIF team plays a substantial role in the follow up on the results to steer initiatives in the right direction. UIF can help the region reach its full potential.
The survey gave us a better understanding of why students leave the Twente region. This data could have a tremendous impact on the innovation and strategy of Twente based companies. To get the most out of it we will organize a follow-up in the near future. If you are interested in being part of the follow-up, sign up for the email list: