Willem Pieterson, Wolfgang Ebbers & Jan van Dijk
The Opportunities and Barriers of User Profiling in the Public Sector
Like the private sector, the public sector makes more and
more use of user profiling to personalize the electronic services that are
being offered to citizens. User profiling offers great opportunities to make
communication more effective and efficient, to infer and predict citizens’
behavior and to even influence behavior. However, some drawbacks must
be considered. Important differences between the private and public sector
hinder the full employment of user profiling for governments and
some general user profiling obstacles, such as access, trust, control and
privacy have to be overcome to make fruitful use of user profiling.
This paper is presented at the EGOV05 conference in Copenhagen, Denmark.