Qualtrics Conjoint is now available at the BMS Lab!
Conjoint analysis stands as a cornerstone for discerning consumer preferences, market research, and product development. However, the process traditionally involved complex and time consuming programming, often creating barriers for researchers seeking a streamlined approach. Qualtrics Conjoint offers a quick, programming-free setup for conducting robust conjoint analyses.
It can be seamlessly integrated with the standard Qualtrics questionnaire, simplifying the research process. Additionally, Qualtrics Conjoint provides invaluable insights by suggesting optimal sample sizes.
The dashboard enables researchers to monitor data collection progress and access preliminary results, eliminating the need for in-between analysis.
The BMS Lab offers access to 5 Qualtrics Conjoint licences for a limited amount of time. BMS faculty reserachers interested in using the licences can register a project with us. If you have any questions about using Qualtrics Conjoint, contact us at bmslab@utwente.nl.
