Integration of shared transport at a public transport stop: mode choice intentions of different user segments at a mobility hub
This study investigates the intention to use shared modes and public transport in a multimodal transport network and the factors and user characteristics that affect this intention. The paper describes the results of a survey conducted among users of the public transport stop Leyenburg in The Hague, visitors of the nearby hospital and residents living in the vicinity. As digital technologies become important in the integration of modalities by offering digital planning and payment options, concerns regarding digital exclusion in transport services are growing. We developed a digital skills measure to reflects one’s ability to perform tasks that are inherent to the digital services seen in the transport sector. Using an ordinal logistics regression analysis, the study has found that the intention to use shared transport is higher for people who are younger, have a high level of education and a high level of digital skills. In addition, having prior experience with shared transport in the past year and currently using multiple means of transportation during the trip are positively affecting the intention to use shared transport.