Thursday 27 May 2021
Jörg Henseler and his co-authors, Werner Reinartz and Michael Haenlein, received the 2021 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact at the EMAC 2021 Annual Conference held on May 25-28 in Madrid, Spain.
Their paper in International Journal of Research in Marketing, "An empirical comparison of the efficacy of covariance-based and variance-based SEM," Vol. 26 (4), 2009, pp. 332-344 is the journal's most impactful article of the last 15 years.
EMAC (European Marketing Academy) is the leading European marketing association, and the International Journal of Research in Marketing is their premier journal.
