Our research is structured around three themes. For examples of current projects, please click a theme below.
Digital Society Emerging technologies radically transform the ways in which people behave and interact with each other, with companies, with (social) media, with (online) information, with (collaborative) robots, etc, and how rich and ever more pervasive interactions generate meaning. Communication scholars in our department play to the strengths of technological advancements, aid in their development and maximize their positive influence in the world. We study the most important developments and think about interventions and policy directions to guide these developments.
Changing Organizations Changing organizations is about how organizations can change the world but also the other way around. First, whether organizations succeed in changing the world by means of their innovations depends to a large extent on effective communication with relevant audiences involved. We study the success and failures of the development and implementation of innovations focusing stakeholder-, reputation-, and crisis communication. Second, organizations themselves are changing because social robots take over some of our work, traditional organizations are being replaced by more flexible ways of organizing, while new work based technologies, ICTs, and applications are making it possible for employees to work when and where they want. Here we study these new interactions in the organizational context
Persuasive Tech As technology becomes ever more integrated within our daily lives, the products and services surrounding us become smarter as well. Embedded in our clothes and environments with sensors and connectivity modules, they are increasingly capable of registering facial expressions, bodily states and expressive behaviors such as movements, intonation and body language. Using these data, they may in turn provide feedback or stimulate specific behaviors. In other words, ‘every-thing’ communicates. At the same time, smart technologies increasingly raise ethical questions regarding privacy, freedom and choice. Do we want to live in a world where smart billboards can read our minds by applying ever more advanced algorithms? Is it OK to induce behavior change when people are not consciously aware of what is happening? And should we protect consumers from technologies which prompt purchases they cannot afford?