Het programma bestaat uit 5 sessies op 5 verschillende locaties. Tussen de sessies door krijgen deelnemers opdrachten mee om zich voor te bereiden op de volgende sessie. De voertaal van dit programma is Engels, daarom zijn de sessiebeschrijvingen hieronder ook in het Engels.
Session 1: Me, Myself and My Venture
- Where do I stand - which role(s) to embody and how
- Resilience and Entrepreneurship
- Venturing - Needed roles
- Defining the minimal viable organization
- Presenting myself and my venture: story architecture and presentation (skills)
Session 2: Defining the Scope of Your Opportunity
- Thinking in terms of innovation (paradigms)
- Market opportunity detection
- Advancing your appealing idea - which problem are you solving
- Connecting to (and redefining) the eco – system
- Scenario - thinking: identifying relevant trends, threats and opportunities
Session 3: Designing Your Opportunity
- Choose your battlefields: Target customers and segments
- Delineating/creating a unique value proposition
- Translating your value proposition into appropriate (and sustainable) business model(s)
- Exploring potential revenue models
- Pitching your idea convincingly
Session 4: Delivering the Promise
- Modelling the opportunity/value proposition financially: income estimations
- Selecting and leveraging partners
- Exploring value delivery strategies
- Developing unique resource configurations and identifying critical capabilities
- Anchoring and protecting unique capabilities (IP strategies)
Session 5: Designing (and scaling) a Sustainable Resource Configuration
- How to realistically stage a value delivery strategy
- Modelling introduction, adoption and diffusion
- Closing the circle: P&L modelling and assessing the value of the venture financially
- Pitching your venture effectively
- Fast forward, venture 2.0 - Scaling after launch