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Professional footballers at FC Twente using data to analyse performance.
science Technology
How data and algorithms improve performance in professional football
13 January, last 16 of the KNVB Cup. FC Twente are playing away at FC Utrecht. In the 59th minute, Twente are 1-0 down. Something has to change. Van den Brom makes a substitution and brings on Ricky van Wolfswinkel for Sam Lammers. Nine minutes later, it pays off. Van Wolfswinkel scores the equaliser. Late in the match, Mats Rots makes it 1-2 and turns the game around.

Every supporter recognises this moment. A substitution can change the course of a match. Sometimes it works, sometimes it does not. But what actually happens when a substitute comes on? And can you measure that impact?

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