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Education Marketing Copywriter

Job description

Do you have what it takes to recruit young talent from all over the world? Because that’s one of the daily jobs of our Marketing team: making sure that prospective bachelor’s and master’s students make the right choice so that they can contribute to a fair, sustainable and digital world. 

To strengthen our team, we’re looking for an: 

Education Marketing copywriter (preferably full-time) 

Is writing your passion? And do you have the English skills to deliver flawless copy that can entice both Dutch and international students? Our Marketing department is looking for a new colleague who can write snappy, head-turning web texts for our 37 masters and 78 specialisations. As an Education Marketing copywriter, you will be part of the Marketing team, working together closely with our content specialist, our online and educational marketers, and the project leader – because a big project calls for a big team!

Core duties

Your focus will primarily be on independently creating informative online recruitment copy for our masters. As a copywriter, you are able to translate complex scientific jargon into attractive, readable texts, aimed at prospective master’s students. To make sure all your facts are straight, you will interview the programme coordinators and/or directors of each of our five faculties. You will then use your creativity to convert this input into well-written, SEO-proof content that gives both Dutch and international prospective students a good sense of what our masters and specialisations are like.

Your profile

  • You hold a relevant university-level degree in a field like journalism, linguistics or communication studies.
  • You are a strong communicator and a brilliant writer in both Dutch and English.
  • You preferably have prior experience as a copywriter.
  • You can work independently and in a team. Also, you have a creative mind and a flexible attitude.
  • You are able to relate to our young target group and have an affinity for the topics you’ll be writing about: new technology and science.
  • You’re pleasant to talk to, but you also have a critical mindset and can function as a sounding board.
  • Experience with working in a CMS is an advantage.

Do you think you have the writing skills we need to promote our masters? Send us your cover letter, CV and portfolio! Closing date: 6 April 2020 (we hope to welcome you as one of our new colleagues soon after). 

For more information, please contact Elisabeth Barmentloo-Aveskamp, Manager within Marketing & Communication, at or on +31 (0)53 489 1804.

Due to the measures concerning the corona virus, a first acquaintance is likely to take place online/via video conferencing.

Any other correspondence in relation to this vacancy will be disregarded.

Our offer

We offer a challenging job in a dynamic working environment for at least one year. Your gross salary will – depending on the experience and expertise you bring to the table – range between € 2.835 and € 4.274, based on a full-time contract in accordance with the Collective Labour Agreement of Dutch Universities.


The organization

The University of Twente (UT) has entered the new decade with an ambitious, new vision, mission and strategy. As ‘the ultimate people-first university of technology’ we are rapidly expanding on our High Tech, Human Touch philosophy and the unique role it affords us in society. Everything we do is aimed at maximum impact on people and society through the sustainable utilization of science and technology.  Building on our rich legacy in merging technical and social sciences, we focus on five distinguishing research domains:

  • Improving healthcare by personalized technologies
  • Creating intelligent manufacturing systems
  • Shaping our world with smart materials
  • Engineering our digital society
  • Engineering for a resilient world

‘The University of Twente is the ultimate people-first university of technology. We empower society through sustainable solutions.’ Mission University of Twente


The job of our Marketing & Communication (M&C) Department is to help the University of Twente carry out its vision for the coming decade: ‘Shaping 2030’. M&C does this by optimally applying its marketing and communication resources to connect us with our internal and external target groups. The department’s strategy focuses specifically on linking us to the right talent – in terms of quality, diversity and quantity. This involves strengthening our reputation, branding, profile and visibility, and by drawing the attention of prospective students, existing students, new and current staff, alumni, corporate connections and investors. This attraction of talent enables us to fulfil our role in society more effectively and to create a broader, stronger network of ambassadors for the University of Twente – a process that is self-reinforcing.

We highly value quality and our open, inclusive culture. We believe in short lines of communication, active knowledge sharing and room for development and new initiatives. Our M&C staff use flexible workspaces, spread across our beautiful campus: they do their jobs in the immediate proximity of our students, teachers, researchers and administrators.

Education Marketing Copywriter
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