Announcement Colloquium T. Brinkmann (M-BA)

Within the framework of the Master of Science programme Business Administration

 

 

Theresa Brinkmann

 

will present and defend a thesis entitled:

 

The role of gamification in shaping customer retention: A generational perspective.

 

Date           :     8 July 2025

Time          :     13:45 hrs

Room         :     Carré 3D

 

 

 

Committee members

 

·      Dr. A. Leszkiewicz

·      Dr. R.P.A. Loohuis MBA

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