Tuesday 8 July 2025 13:45 - 15:30
Within the framework of the Master of Science programme Business Administration
Theresa Brinkmann
will present and defend a thesis entitled:
The role of gamification in shaping customer retention: A generational perspective.
Date : 8 July 2025
Time : 13:45 hrs
Room : Carré 3D
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Committee members
· Dr. A. Leszkiewicz
· Dr. R.P.A. Loohuis MBA