Staff

Dr. R.P.A. (Raymond) Loohuis, MBA

Raymond LoohuisDr. R.P.A. (Raymond) Loohuis, MBA
Office: RA 2276
T: +31 (0)53 489 4694
F: +31 (0)53 489 2159
E: r.p.a.loohuis@utwente.nl

PRIOR PROFESSIONAL EXPERIENCE

A great deal of my interest in science is derived from my early experience in business practices. Prior to my current career at the University, I held various management positions in marketing and sales in the European steel, automotive and aviation industry for German as well as Dutch companies. On the basis of these positions, I acquired several business skills such as in managing innovations with multiple parties, contract negotiation, marketing research, value assessment, re-positioning, relationship management, conflict resolution, new business development and strategy formulation and implementation in ongoing (inter) organizational practices. Privileged by these experiences, I am capable of establishing links between business practice and scientific concepts and thereby contribute to the production of both scientific and practical applicable knowledge in key domains of business administration.

RESEARCH INTERESTS

  • Strategic change, formation and implementation in organizations and inter-organizational arrangements (alliances, joint ventures, innovation clusters) in both profit and non-profit settings.
  • Technology development and path creation from a network perspective.
  • Understanding customer value from a ‘value-in-use’ perspective including the consequences for marketing strategy and value proposition for both profit and non-profit organizations.

RESEARCH PROJECTS

  • Recent projects: longitudinal ethnographic and in-depth qualitative research in industrial networks (business relationships) and in non-profits in the agricultural sector
  • Future projects: ethnographic and action-research on strategy emergence and change (Strategy-as-Practice) in profit organizations (high and low-tech) as well as policy development and implementation in non-profits (i.e. health care, agricultural) or governmental organizations.

TEACHING ACTIVITIES

  • Coordinator and lecturer of the course Strategy & Marketing for Pre-masters and minor (dep. ESIM)
  • Lecturer and coordinator of the marketing game in the course Strategy, Marketing, and Economics for 2nd year International bachelor of business administration students (dep. ESIM)
  • Lecturer in Strategic and Responsible Foresight an elective course in the 2nd year IBA program (dep. STEPS)
  • Supervision of the research projects of bachelor and master candidates who are interested in doing research in the aforementioned research domains
  • Lecturing and training on the topics innovation & marketing management and strategy at private business schools in the Netherlands as well as abroad.
  • Coaching entrepreneurs in market and customer development