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How Serial Innovators Repeatedly Create Successful Breakthrough Innovations – And How to Manage them Effectively

Abbie Griffin

Serial Innovators are individuals who have conceived ideas that solve important problems for people and organizations, have developed those ideas into breakthrough new products and services, inventing new technologies to do so as needed, and then have guided those products and services through the corporation’s commercialization process and into the market.
Serial Innovators are important to corporations because they can develop products that generate millions of dollars of revenue. In doing so, Serial Innovators impact millions of lives every day, from the workers employed to make these breakthrough products to the customers who benefit from them. Frequently, Serial Innovators’ products change the lives of millions of people for the better.

This presentation identifies the kinds of individuals who are most likely to become Serial Innovators, discusses the processes by which they successfully and repeatedl create breakthrough innovations and provides advice on how managers in large, mature firms can find, develop and effectively manage them.

About the speaker

Abbie Griffin

Dr. Abbie Griffin ( holds the Royal L. Garff Presidential Chair in Marketing at the University of Utah’s David Eccles School of Business.
Prof. Griffin received a BSCh.E. from Purdue University, an MBA from Harvard Business School, and a Ph.D. in Management from the Massachusetts Institute of Technology. Her research, which investigates methods for measuring and improving the processes of innovation and new product development, has been published in Marketing ScienceJournal of Marketing Research, and the Journal of Product Development, among other journals in the areas of marketing and innovation management

About VentureClasses

VentureClasses are public lectures, organised by NIKOS and VentureLab International. They are open to anyone and free of charge. The lecture topic relates broadly to ‘business and science’. The speakers who share their experiences with the audience, have made their mark as an entrepreneur and/or enterprising scientist. See also the overview of speakers of the past six years. The official language at the VentureClasses is English, unless it can be in Dutch.


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