How do entrepreneurs generate high quality new venture ideas?The Journal of Business Venturing - the leading journal in entrepreneurship research - has recently accepted a study for publication by the Universities of Twente and Groningen that compared different future-oriented cognitive processes (practically known as imagination) that entrepreneurs use to think about new venture ideas and the effect this has on the quality of these new venture ideas. We used two experiments to understand the differences between these processes better. The research showed that both prospective thinking, which is imagining how the future could be, and perspective taking, which is imagining how others (for example, potential customers) may think, increase the quality of new venture ideas. Having high levels of prior knowledge of technology strengthened these effects. This means that if entrepreneurs imagine several scenarios of how the future may be, and imagine possible reactions of multiple groups of potential customers, it is likely that they think of new venture ideas that can be considered of higher quality.Read more
New master specialization line BMS/NIKOS: Marketing for Digital BusinessesFrom the next academic year, a new Master specialization line will be available: Marketing for Digital Businesses.Read more
How do entrepreneurs generate high quality new venture ideas?
New master specialization line BMS/NIKOS: Marketing for Digital Businesses
Corporate values of the 25 largest European Banks
NEW Entrepreneurial Behaviour Course for PhD and PDEng
The University of Twente launches technological entrepreneurship MOOC
4TU Entrepreneurship Education Research Group kicked off at 3E conference
Review of the 2018 3E Conference in enschede
NWO funding for proposal sustainable inclusive business value chains
"Post-founding decision-making in academic spin-offs: A socioemotional wealth perspective"
Petities.nl data challenge: how can we increase the impact of online petitions?
Mental disorders in the Entrepreneurial Context: When Being Different Can Be an Advantage- The University of Twente Entrepreneurial Challenge has started with NIKOS workshops