Brown Bag seminar Aldis Sigurdardottir 25-09-2018


Aldís Guðný Sigurðardóttir is newly graduated doctor in the field Business Administration from Reykjavik University in Iceland, where she has been researching negotiation tactics in business-to-business (B2B) settings. The term "negotiation tactics" refers to negotiator behavior, both verbal and non-verbal, throughout the negotiation process. She has examined what negotiation tactics are used in actual, real-life B2B settings, and explored what drives and influences negotiation behavior in general. Aldís has studied differences between buyers and sellers use of tactics and how their different use of strategies influences their selection of negotiation tactics in B2B negotiations. She has also looked into sectoral differences and particularly examined the creative sectors. Moreover, Aldís has studied gender differences in salary negotiations and cross-cultural differences in trait affection given and received. Prior to her academic career, Dr. Sigurðardóttir was a head negotiator in labor negotiations in Iceland, working for various unions in dispute settlements at the state mediator. Since 2014 she founded her firm Zopa ehf. Where she offers top-level management training in negotiation and consulting and has assisted firms in solving complex disputes in regard to negotiated agreements. Aldís has also taught negotiations, both in school of business and in school of law, in various universities in Iceland, Germany, Poland, Austria and the Netherlands where she builds her lectures on real-life examples coupled with findings from her research. T