M.R. (Martin) Stienstra MSc

Martin Stienstra

M.R. (Martin) Stienstra, MSc.
Professor of Innovative Entrepreneurship & Innovation

Office: RA 2127
T: +31 (0)53 489 3534 (direct) or
+31 (0)53 489 5355 (secretariat)
F: +31 (0)53 489 2159

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Background in Business Administration (MSc) & Public Policy, Public Administration and Governmental Management (BSc). Experience in research projects, e.g. for the European Commission and the ITC.

Field experience in Europe, Russia, Asia (China, Malaysia, Singapore, Pakistan), Canada, Egypt, the Caribbean & the Middle-East (Westbank & Israel).


Coordinator minor International Management and coordinating Bachelor assignments with an international orientation within NIKOS. Lecturer, amongst others of the courses International Business and Cultural Enquiry (University of Twente), on International Business at Venturelab and on national culture and entrepreneurship at the NIKOS/HSE Summerschool 2011. Supervisor of minor-internships (all faculties), Bachelor & Master Assignments in the field of (and related to) Business Administration, Public Administration and European Studies. Supervisor study-tours. Next to that involved in the Erasmus exchange program.


Research focus is on International Entrepreneurship. Within the EPICC project (Entrepreneurial Processes in a Cultural Context) the focus is on entrepreneurial processes, which describe the sequence of activities and decisions that lead from an initial idea to a successful venture. Previous research suggests that entrepreneurs work in a way in which they have a very good idea of what sort of market can be served. They also seem to know which resources they should gather to succeed. This can lead to an assumption that the entrepreneurs are in control of the situation now and in the future.

However, more recent research on entrepreneurial processes has begun to explore that assumption, one example being recent work around “effectuation”. The research on effectuation shows that successful entrepreneurs work in different ways. They work with means available, are not specifically focused on a market and are not so much concerned on keeping control over what happens in the future.  This stresses the importance of entrepreneurs' perceptions, rather than the environmental reality, on shaping the entrepreneurial process.

It is well established that one influence on perception is national culture, and therefore this suggests that national culture might also have a major influence on entrepreneurial processes. For example, some countries have a different perception on hierarchy than others; some countries show a difference in how to deal with uncertainty, whilst others have different emphases concerning the perception of time.

The EPICC research project seeks to explore the extent to which this indeed is the case. There are clear implications for both theory and practice of entrepreneurship should the hypothesis be proven, that the entrepreneurial process is indeed impacted by cultural background. Education and consulting would have to be adapted to suit a particular target group, whilst theories of entrepreneurship would need to take this cultural contextual dimension more seriously. 


  • Stienstra, M.R., Harms,R. (2011). National culture and its influence on entrepreneurial processes. Paper has been presented at the 25th conference on RESEARCH IN ENTREPRENEURSHIP AND SMALL BUSINESS (RENT), Bodo, Norway, November 16-18, 2011.
  • Stienstra, M.R. (2011). National culture and its influence on entrepreneurial processes; effectuation and causation in an international perspective. Proceedings of the 14th conference on International entrepreneurship, Odense (Denmark). September 16-18, 2011.
  • Stienstra, M.R., Ruël, H., Boerrigter, T. (2010). Online revenue models in the media sector: an exploratory study on their success factors and adoption. Proceedings of the 19th International conference on Management of Technology, Cairo (Egypt). March 8-11, 2010.
  • Stienstra, M.R., Ruël, H., Boerrigter, T. (2010). Online revenue model adoption in the media sector: in-depth results from an exploratory study in the Netherlands. Proceedings of the High Tech Small Firms conference, Enschede (Netherlands). May 27 & 28, 2010.