The Department of Design, Production & Management proudly hosts "Reimagining the Future of Design: A Boutique Symposium for Cutting-Edge Research in Design, Branding, and Innovation Management"
Date/Time: | Thursday 20 April 2023, 10:45-12:30 |
Venue: | DesignLab - Room LEARNx [see campus map & route] |
Registration: | No fee, but limited places; registration required [register here] |
"We are not living an era of change but a change of era" - Jorge Mario Bergoglio
In this change of era we, students, researchers and practitioners, are all change agents. All together we are designing the future. We develop new methods, tools, products and systems to make the situation of tomorrow better than the situation of today. In our daily work we quickly focus on what is and not on what could be. In this boutique symposium we are sharpening our minds and let ourself get inspired by what could be.
Schedule:
10:30 | Coffee |
10:45 | Welcome and introduction Jörg Henseler, Universiteit Twente |
10:50 | History of being a cutting-edge designer Wouter Eggink, Universiteit Twente |
11:10 | Designing in a complex world – the ambitious, humble, and resilient designer Mieke van der Bijl-Brouwer, Technische Universiteit Delft |
11:30 | Science and Retail Design Katelijn Quartier, UHasselt |
11:50 | The predictability of fashion style cycles Robert Kreuzbauer, Universitetet i Stavanger |
12:10 | Power of Imagination Eveline van Zeeland, Universiteit Twente |
12:30 | Closing |
Speakers:
Dr. Ir. Wouter Eggink is Assistant Professor Industrial Design Engineering at the University of Twente. By studying the history, Wouter designs the future and shapes human-technology relations.
Dr. Ir. Mieke van der Bijl-Brouwer is Associate Professor Industrial Design Engineering at Delft University. Mieke contributes to design solutions for complex societal situations by working transdisciplinary.
Prof. Dr. Katelijn Quartier from Hasselt University is academic director of the Retail Design Lab and board member of the Retail Innovation Platform. Katelijn contributes to the improvement of store experience by the design of the store.
Prof. Dr. Robert Kreuzbauer is Professor of strategy at the University of Stavanger. His research focuses on the study of companies’ innovation and branding strategy.
Dr. Eveline van Zeeland is Assistant professor Design & Marketing at the University of Twente. Her book ‘Marketing Design’ has been awarded for best marketing literature in the Netherlands.
Moderator:
Prof. Dr. Ir. Jörg Henseler is Professor of Product–Market Relations at the University of Twente. His scholarly work bridges design and behavioral research.