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Manual UT Profile (brand)

The University of Twente introduced the new branding during the opening Academic Year 2009-2010. The branding is a visual translation of Route14, the route to strategic reprofiling.

Integrating social and engineering sciences. Developing high tech, with a human touch. It is what the University of Twente is committed to. Through teaching and research at the highest level. And through the innovations brought to the market place by over 700 spin-off companies.

We offer degree-programmes in fields ranging from the behavioural and management sciences to engineering and natural sciences. Research spearheads include nanotechnology, biomedical technology, information technology, governance studies, and learning and cognition.

The University of Twente is the only full campus university in the Netherlands. 2,700 faculty and staff and 8.500 students work and unwind in the beautiful green park grounds, supported by top facilities for research and teaching, as well as for sports and culture. It is home to events such as the world’s largest annual student think-tank Create Tomorrow. All on less than 2 hours drive from Amsterdam.

Entrepreneurship is what we stand for. Through the new branding, we will emphasize what we stand for. A clear profile for years to come. Our entrepreneurial character differentiates us from other universities. In brief, we describe the strategy behind our new branding.

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